KFC
CHRISTMAS POCKET STORE
We created virtual pocket stores for KFC.
Anyone with a phone could open a KFC 'Store’, helping KFC transform its relationship with young consumers, realising the power behind showing, not telling.
Challenge
A UNIQUE SET OF PROBLEMS
Consumers in China have become content creators and promoters, breaking the gap between urban and rural areas in China to create a new commercial marketing model.
KFC was seeking a way to convert its members into commerce opportunities, and our creative ideas helped them achieve this ambition.
Solution
From a fast food brand to a fast tech brand
With its own digital ecosystem which provided a deep understanding of each customers likes and dislikes, from products to promotions, campaigns to experiences to transation, KFC connected with its millennial consumers, reinventing the customer experience through technology and creativity.
KFC Pocket Store, in partnership with WeChat, reimagined social commerce enabiling every customer to open their own virtual KFC store.
Results
CHINA’S MOST INFLUENTIAL RESTAURANT BRAND
KFC Pocket Store became KFC’s most successful mobile commerce program ever. It turned brand customers into brand co-owners and transformed brand commerce into ‘Me-Commerce’. With 2 million pocket stores opened in just a few months, KFC has increased their number of ‘stores’ (virtual stores + KFC offline stores) in China by 345 times!
215M
Loyalty memberships
8M
Pocket Stores opened
13
Consecutive 1/4's of growth
1
Gold Cannes Lions
