Scrolling Therapy digital tool for Parkinson's Disease

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Socials

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DENTSU CREATIVE United States | Taking Brands Forward

United States

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Connect with the future of branding at DENTSU CREATIVE Buenos Aires. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Buenos Aires | Taking Brands into the Future

Argentina

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Brazil

Scrolling Therapy is digital tool that enables patients with Parkinson’s Disease to perform muscle exercises by scrolling their social media feed using facial expressions.

DENTSU CREATIVE created Scrolling Therapy for Parkinson's patients

Turning social media time into exercise for Parkinson’s symptoms.

Scrolling Therapy

Sociales

Connect with the future of branding at DENTSU CREATIVE China. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE China | Connecting Brands to the Future

KFC's Authentic Fish-Flavored Shredded Pork: Catfluencers Set the Internet Abuzz

KFC's latest offering, the fish-flavored shredded pork products, has successfully passed the Cat Test. Introducing the Catfluencers, genuine feline influencers with an impeccable taste for fish, who have mesmerized audiences by endorsing KFC's delectable fish-flavored shredded pork products. In China, the Gen Z demographic holds a deep-rooted connection to their cultural heritage, presenting a golden opportunity for brands to gain immense popularity. KFC, however, aimed to accomplish this with utmost authenticity.

To demonstrate their expertise in preparing this traditional Chinese dish, KFC introduced a rice ball and flatbread infused with the irresistible fish-flavored shredded pork. But how could KFC convince the masses of their culinary mastery? The answer lay in a unique approach. KFC invited a group of extraordinary "influencers" - cats, renowned connoisseurs of fish - to showcase and sell the products through an engaging livestream shopping event.

With the Catfluencers at the forefront, KFC has triumphed in authentically capturing the hearts and taste buds of Chinese consumers, leaving a lasting impression on both feline enthusiasts and food lovers alike.

KFC

CAT STREAMERS

Challenge

COOKING UP AUTHENTIC CHINESE CUISINE

Solution

MEET THE CAT STREAMERS ON TIK TOK LIVE

Results

THE CAT’S MEOW!

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