Cannes Lions 2025 brought together the world’s leading creative minds to ask one question: what’s next? From the beach to the Palais, Dentsu Creative was in the room — joining forces with global partners to explore how creativity is shaping advertising and what it means to build at scale in the algorithmic era.

Cannes Lions 2025 Highlights | Dentsu Creative

Creativity in Motion: Highlights from Cannes Lions 2025

Highlights Cannes Lions 2025

Optimize for Humans, not Algorithms: Cannes Lions Creative Trends 2025

Cannes Lions Creative Trends 2025

HERALBONY, one of Japan’s most talked-about brands, in partnership with Dentsu Inc., is positively reshaping the narrative around disabilities. In a live demonstration at Cannes Lions 2025, we explored how a brand, an agency and the disabled artists they work with can transform negative perceptions and contribute to the growth and prosperity of consumers, businesses and society through creativity.

Luxury for Everyone: Changing Perceptions of Disability | HERALBONY and Dentsu Inc.

Luxury for Everyone: Changing Perceptions of Disability



Heralbony Luxury for Everyone

General

New Business

Instagram

LinkedIn

Twitter

Facebook

Sociales

Dentsu Creative Amsterdam and KPN launched their 'Better Internet' brand platform with a record-breaking song 'Piece of Me' by Dutch pop star MEAU, prompting millions of shares, a top 3 hit, school-wide adoption, and legal change against non-consensual sharing.

KPN A Piece of Me Case Study | Dentsu Creative

Leading Dutch telecom company, KPN, launched its “Better Internet” brand platform with a record breaking and law-changing tune.

A Piece of Me

Dentsu Creative collaborated with Propel's S1’s product engineers to develop the brand design and website for this revolutionary product.

Propel is a revolutionary motor in electric boat propulsion

We helped Propel set sail to be the revolution in electric boat propulsion.

RIDE THE  ELECTRIC WAVE

Propel

Dentsu Creative worked with Bowie and Adobe to launch a series of tools to digitise Bowies image and recreated David's reading room as a 3D experience

Explore DENTSU CREATIVE’s partnership with Adobe and Bowie

We partnered with Adobe and Bowie to offer a springboard for Adobe’s community to express themselves.

ADOBE X BOWIE

Adobe x Bowie

DENTSU CREATIVE worked with KPN to promote their internet products and build their brand.

KPN conquering the hearts and minds of the Netherlands

KPN is launching a cuddly campaign with Louis de Kat and Ruben to promote their internet products and build their brand, using TV and online videos, social media, and AI.

FIRST CLASS INTERNET

KPN - FIRST CLASS INTERNET

DENTSU CREATIVE partnered with Randstad to enhance its image as a job search partner through its 'The reverse interview' campaign. 

View Randstad's The Reverse Interview with DENTSU CREATIVE

Randstad is enhancing its image as a job search partner for talent through its 'The reverse interview' campaign, which includes a YouTube event with top employers, local reverse job application events, and a multi-channel ad campaign.

the reverse interview

DENTSU CREATIVE developed a digital product and a campaign that employed location-based interactive audiobooks to make journeys more engaging. 

View Volkswagen’s interactive audiobook by Dentsu Creative

We created an award-winning, location-based, interactive audiobook to transform car rides into magical journeys.

Road tales

Volkswagen

A new player in online food retail promising better food, effortlessly and everyday. Freshly delivered from over 800 suppliers.

Crisp is an online Marketplace for farm-to-fork groceries

The online marketplace for farm-to-fork groceries.

STEP INTO THE WORLD OF CRISP

Crisp

In the Zero malaria campaign, our digital media network engaged with young people from across the African continent and called on leaders to end Malaria. 

Zero malaria campaign | DENTSU CREATIVE

Asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’.

draw the line against malaria

Zero

Our Work

Our Leadership

Carreras

Connect with the future of branding at DENTSU CREATIVE Amsterdam. Visit our site to learn about our services & how we can help your brand skyrocket.

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