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We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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SUCCESS

A Tale of New Cities

Industry leading strategists from DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

Juan Woodbury, Global Head of Branded Content & Entertainment

DENTSU CREATIVE Entertainment provides clients with global access to pioneering craft and technology capabilities, production partners and creators. 

DENTSU CREATIVE LAUNCHES ENTERTAINMENT OFFERING

Dentsu Creative launches Entertainment Offering

Dentsu Creative Entertainment

Warsaw

São Paulo

Düsseldorf

Buenos Aires

Bucharest

Zagreb

Turkey

Milan

Edinburgh

APAC

Mexico city

Singapore

India

Budapest

AMER

Global

United States

London

Manchester

China

EMEA

Toronto

Newcastle

Sofia

Santiago

Prague

General

New Business

Instagram

LinkedIn

Twitter

Facebook

Sociales

Dentsu Creative worked with Bowie and Adobe to launch a series of tools to digitise Bowies image and recreated David's reading room as a 3D experience

Explore DENTSU CREATIVE’s partnership with Adobe and Bowie

We partnered with Adobe and Bowie to offer a springboard for Adobe’s community to express themselves.

ADOBE X BOWIE

Adobe x Bowie

DENTSU CREATIVE worked with KPN to promote their internet products and build their brand.

KPN conquering the hearts and minds of the Netherlands

KPN is launching a cuddly campaign with Louis de Kat and Ruben to promote their internet products and build their brand, using TV and online videos, social media, and AI.

FIRST CLASS INTERNET

KPN - FIRST CLASS INTERNET

DENTSU CREATIVE partnered with Randstad to enhance its image as a job search partner through its 'The reverse interview' campaign. 

View Randstad's The Reverse Interview with DENTSU CREATIVE

Randstad is enhancing its image as a job search partner for talent through its 'The reverse interview' campaign, which includes a YouTube event with top employers, local reverse job application events, and a multi-channel ad campaign.

the reverse interview

DENTSU CREATIVE developed a digital product and a campaign that employed location-based interactive audiobooks to make journeys more engaging. 

View Volkswagen’s interactive audiobook by Dentsu Creative

We created an award-winning, location-based, interactive audiobook to transform car rides into magical journeys.

Road tales

Volkswagen

A new player in online food retail promising better food, effortlessly and everyday. Freshly delivered from over 800 suppliers.

Crisp is an online Marketplace for farm-to-fork groceries

The online marketplace for farm-to-fork groceries.

STEP INTO THE WORLD OF CRISP

Crisp

Dentsu Creative collaborated with Propel's S1’s product engineers to develop the brand design and website for this revolutionary product.

Propel is a revolutionary motor in electric boat propulsion

We helped Propel set sail to be the revolution in electric boat propulsion.

RIDE THE  ELECTRIC WAVE

Propel

In the Zero malaria campaign, our digital media network engaged with young people from across the African continent and called on leaders to end Malaria. 

Zero malaria campaign | DENTSU CREATIVE

Asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’.

draw the line against malaria

Zero

Local work

Local Leadership

Carreras

Connect with the future of branding at DENTSU CREATIVE Amsterdam. Visit our site to learn about our services & how we can help your brand skyrocket.

Países Bajos

Ámsterdam

Ámsterdam

Sociales

Local work

ADOBE X BOWIE

Adobe

FIRST CLASS INTERNET

KPN

the reverse interview

randstad

Road tales

Volkswagen

STEP INTO THE WORLD OF CRISP

Crisp

RIDE THE ELECTRIC WAVE

Propel

draw the line against malaria

Zero malaria

THE OFFICE

Local Leadership

Boris Nihom

Sven Vening

Mark Muller

Inventa el
futuro con nosotros

Please rotate device

Países Bajos

Ámsterdam

Ámsterdam

Sociales

Local work

ADOBE X BOWIE

Adobe

FIRST CLASS INTERNET

KPN

the reverse interview

randstad

Road tales

Volkswagen

STEP INTO THE WORLD OF CRISP

Crisp

RIDE THE ELECTRIC WAVE

Propel

draw the line against malaria

Zero malaria

THE OFFICE

Local Leadership

Boris Nihom

Sven Vening

Mark Muller

Inventa elfuturo con nosotros

Please rotate device

Inventa el
futuro con nosotros