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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

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General

New Business

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Sociales

Scrolling Therapy is digital tool that enables patients with Parkinson’s Disease to perform muscle exercises by scrolling their social media feed using facial expressions.

DENTSU CREATIVE created Scrolling Therapy for Parkinson's patients

Turning social media time into exercise for Parkinson’s symptoms.

Scrolling Therapy

Our Work

Liderazgo Local

Carreras

Connect with the future of branding at DENTSU CREATIVE Buenos Aires. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Buenos Aires | Taking Brands into the Future

Argentina

Buenos Aires

Argentina

Argentina

Argentina

Sociales

Our Work

Scrolling Therapy

EUROFARMA

Liderazgo Local

Martín Seijas

Agustín Alba

Gastón Cánaves

Inventa el
futuro con nosotros

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Argentina

Argentina

Argentina

Sociales

Our Work

Scrolling Therapy

EUROFARMA

Liderazgo Local

Martín Seijas

Agustín Alba

Gastón Cánaves

Inventa elfuturo con nosotros

Please rotate device

Inventa el
futuro con nosotros