By signing up, I confirm that I have read and agree to to the 

Thanks for downloading! You'll receive an email shortly with your copy.

SUCCESS

DOWNLOAD FORM

The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

Bucharest

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Milan

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

United States

AMER

APAC

Santiago

India

Zagreb

EMEA

Buenos Aires

Newcastle

Global

Amsterdam

Edinburgh

China

General

New Business

WeChat @DENTSU-CREATIVE

Instagram

LinkedIn

Twitter

Facebook

Sociales

DENTSU CREATIVE partnered with KFC to create a full-service virtual dining experience in the online platform QQ, targeting Gen Z customers. 

DENTSU CREATIVE x KFC RE:Store

Reinventing retail for one of the world’s largest audiences.

Re:Store

KFC Re:Store

Huawei introduced its latest flagship smartphone, the Huawei Mate 20 Series, with a remarkable highlight – the innovative HiVision feature. To demonstrate the capabilities of this cutting-edge technology, we showcased its AI-powered scanning and identification functionality, specifically in determining the total calories of various objects based on their shape and type. As an example, users can simply point their camera towards a fruit, and the phone will promptly provide comprehensive details, including the specific fruit type and its corresponding calorie count. This integration of AI and imaging technology offers users a seamless and convenient way to access nutritional information.

Dentsu Creative x Huawei

Bringing humor to mobile phone advertising.

GROUNDHOG AND EAGLE

Huawei

KFC's Authentic Fish-Flavored Shredded Pork: Catfluencers Set the Internet Abuzz

KFC's latest offering, the fish-flavored shredded pork products, has successfully passed the Cat Test. Introducing the Catfluencers, genuine feline influencers with an impeccable taste for fish, who have mesmerized audiences by endorsing KFC's delectable fish-flavored shredded pork products. In China, the Gen Z demographic holds a deep-rooted connection to their cultural heritage, presenting a golden opportunity for brands to gain immense popularity. KFC, however, aimed to accomplish this with utmost authenticity.

To demonstrate their expertise in preparing this traditional Chinese dish, KFC introduced a rice ball and flatbread infused with the irresistible fish-flavored shredded pork. But how could KFC convince the masses of their culinary mastery? The answer lay in a unique approach. KFC invited a group of extraordinary "influencers" - cats, renowned connoisseurs of fish - to showcase and sell the products through an engaging livestream shopping event.

With the Catfluencers at the forefront, KFC has triumphed in authentically capturing the hearts and taste buds of Chinese consumers, leaving a lasting impression on both feline enthusiasts and food lovers alike.

Denstu Creative x KFC Cat Streamers

KFC's new fish-flavored shredded pork products have passed the Cat Test.

CAT STREAMERS

Cat Streamers

Temple Fair

KFC Temple Fair

We played a crucial role in assisting KFC with the launch of an environmental conservation initiative that utilized live video streaming and product innovation.

Our team collaborated on a recyclable chicken basket that would help save 2000 tons of paper annually. To encourage consumer engagement, we implemented a system where customers could scan a QR code. With every three purchases, they would unlock the planting of a square meter of grass in Inner Mongolia.

To provide transparency and allow consumers to witness the entire process from grass seed planting to growth, we utilized live video streaming technology. We published a 30-day live stream featuring farmers in Inner Mongolia, enabling viewers to follow the journey firsthand.

Dentsu Creative x KFC Plantable Basket

An environmental protection idea delivered by live stream.

PLANTABLE BASKET

KFC Plantable Basket

We partnered with Alipay's green initiative, Ant Forest, to inspire their customers to reduce their carbon footprint through simple behavior shifts. Together, we created 'This is very Green', a series of humorous social media films featuring forest animals. These films highlight the connection between "green" initiatives and the preservation of animals' natural habitats. Through metaphor and impactful messaging, our forest inhabitants explain how customers can contribute to a greener future. For example, an elephant demonstrates the importance of using fewer disposable straws by showcasing its ability to suck up rainwater with its trunk, while a crab flexes its claws to encourage the reduction of disposable chopsticks. Our aim is to empower individuals to make a positive environmental impact through small behavior changes. Together, we can create a greener future for all.

Dentsu Creative x Alipay Ant Forest

To capture people's attention we used animals to bring humor to green issues in China.

THIS IS VERY GREEN

Ant Forest

KFC Pocket Stores - Using the power of Social Media Marketing, we brought KFC's consumer engagement to a new paradigm. 

Social Media Consultancy with KFC | Dentsu Creative

We created virtual pocket stores for KFC.

CHRISTMAS POCKET STORE

KFC Pocket Store

OUR WORK

Our Leadership

Carreras

Connect with the future of branding at DENTSU CREATIVE China. Visit our site to learn about our services & how we can help your brand skyrocket.

China

Shanghai

Beijing

Shanghai

Beijing

Sociales

OUR WORK

Re:Store

KFC

GROUNDHOG AND EAGLE

Huawei

CAT STREAMERS

KFC

Temple Fair

KFC

PLANTABLE BASKET

KFC

THIS IS VERY GREEN

ALIPAY ANT FOREST

CHRISTMAS POCKET STORE

KFC

Our Leadership

RICHARD TAN

CHRIS CHEN

TIFFANA PUN

BRITNEY PAI

JIANHAO CHEN

KAZUKI TSUBURAKU

GUANG CUI

LIN XIANG

HIROKI ITO

TWELVE TANG

DANIEL TANAKA

CINDY LEE

ECHO WANG

SHOJUN FURUYA

ALEX CHU

Inventa el
futuro con nosotros

Please rotate device

China

Shanghai

Beijing

Shanghai

Beijing

Sociales

OUR WORK

Re:Store

KFC

GROUNDHOG AND EAGLE

Huawei

CAT STREAMERS

KFC

Temple Fair

KFC

PLANTABLE BASKET

KFC

THIS IS VERY GREEN

ALIPAY ANT FOREST

CHRISTMAS POCKET STORE

KFC

Our Leadership

RICHARD TAN

CHRIS CHEN

TIFFANA PUN

BRITNEY PAI

JIANHAO CHEN

KAZUKI TSUBURAKU

GUANG CUI

LIN XIANG

HIROKI ITO

TWELVE TANG

DANIEL TANAKA

CINDY LEE

ECHO WANG

SHOJUN FURUYA

ALEX CHU

Inventa elfuturo con nosotros

Please rotate device

Inventa el
futuro con nosotros