Dentsu Creative US has been honored with two major wins at the 2025 Ad Age A-List & Creativity Awards — a celebration of the industry’s most groundbreaking and culturally resonant work.

Dentsu Creative takes home two wins at the 2025 Ad Age A-List & Creativity Awards

DENTSU CREATIVE TAKES HOME TWO WINS AT THE 2025 AD AGE A-LIST & CREATIVITY AWARDS

Dentsu Creative and dentsu Japan win 12 CLIO Awards, for work that represents the best in marketing campaigns and creative communications in 2025, including four Gold, four Silver and four Bronze trophies. 

CLIO Awards 2025 | Dentsu Creative and dentsu Japan

Dentsu and Dentsu Creative Awarded 12 CLIOS

CLIO Awards 2025

Dentsu Creative and dentsu Japan win 26 Spikes Asia Awards, setting the benchmark for creative excellence in marketing communications in the Asia-Pacific region, including two Grand Prix and one Glass Award for Creative Change. 

Spikes Asia 2025 | Dentsu Creative

Dentsu Creative and dentsu Japan Win 26 Spikes Asia Awards

Spikes Asia 2025

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Huawei introduced its latest flagship smartphone, the Huawei Mate 20 Series, with a remarkable highlight – the innovative HiVision feature. To demonstrate the capabilities of this cutting-edge technology, we showcased its AI-powered scanning and identification functionality, specifically in determining the total calories of various objects based on their shape and type. As an example, users can simply point their camera towards a fruit, and the phone will promptly provide comprehensive details, including the specific fruit type and its corresponding calorie count. This integration of AI and imaging technology offers users a seamless and convenient way to access nutritional information.

Dentsu Creative x Huawei

Bringing humor to mobile phone advertising.

GROUNDHOG AND EAGLE

Huawei

We partnered with Alipay's green initiative, Ant Forest, to inspire their customers to reduce their carbon footprint through simple behavior shifts. Together, we created 'This is very Green', a series of humorous social media films featuring forest animals. These films highlight the connection between "green" initiatives and the preservation of animals' natural habitats. Through metaphor and impactful messaging, our forest inhabitants explain how customers can contribute to a greener future. For example, an elephant demonstrates the importance of using fewer disposable straws by showcasing its ability to suck up rainwater with its trunk, while a crab flexes its claws to encourage the reduction of disposable chopsticks. Our aim is to empower individuals to make a positive environmental impact through small behavior changes. Together, we can create a greener future for all.

Dentsu Creative x Alipay Ant Forest

To capture people's attention we used animals to bring humor to green issues in China.

THIS IS VERY GREEN

Ant Forest

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