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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

Bucharest

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Milan

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

United States

AMER

APAC

Santiago

India

Zagreb

EMEA

Buenos Aires

Newcastle

China

Global

Amsterdam

Edinburgh

General

New Business

Instagram

LinkedIn

Facebook

Twitter

Sociales

Vodafone and Dentsu Creative opted for a new approach that would actively lift people’s spirits and engage hard-pressed families in a fun, free and inclusive way at Christmas.

DENTSU CREATIVE'S MOBILE FIRST CHRISTMAS CAMPAIGN FOR VODAFONE

ELF AND SEEK

Vodafone

Dentsu Creative designed the first tourism film in the world to be shot completely at night in pitch darkness. See Scotland as you have never seen it before!

Dentsu Creative x Scotland at Night

The first tourism film in the world to promote a country captured in pitch darkness.

SCOTLAND AT NIGHT

VISITSCOTLAND

In the Zero malaria campaign, our digital media network engaged with young people from across the African continent and called on leaders to end Malaria. 

Zero malaria campaign | DENTSU CREATIVE

Asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’.

draw the line against malaria

Zero

Our Work

Our Leadership

Carreras

Connect with the future of branding at DENTSU CREATIVE. Learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Edinburgh | Connecting Brands to the Future

Reino Unido

Reino Unido

Edimburgo

Edimburgo

Sociales

Our Work

ELF AND SEEK

VODAFONE

SCOTLAND AT NIGHT

VISITSCOTLAND

draw the line against malaria

Zero malaria

Our Leadership

Rachael Ford

Chris Davey

Inventa el
futuro con nosotros

Please rotate device

Reino Unido

Edimburgo

Edimburgo

Sociales

Our Work

ELF AND SEEK

VODAFONE

SCOTLAND AT NIGHT

VISITSCOTLAND

draw the line against malaria

Zero malaria

Our Leadership

Rachael Ford

Chris Davey

Inventa elfuturo con nosotros

Please rotate device

Inventa el
futuro con nosotros