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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Dentsu Creative UK's CEO Jessica Tamsedge, CCO Caroline Pay, and CSO Theo Izzard-Brown recently hosted their first Dentsu Creative Plug and Play event at Somerset House. The event brought together over 100 clients and partners to discuss creativity, innovation, and the future of brand-building, fostering connections and inspiring attendees.

Plug and Play Event | Dentsu Creative

Dentsu Creative UK's Plug and Play event at Somerset House

Plug and Play

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TRENDS 2024 SIGN UP

Bucharest

EMEA

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

AMER

Santiago

India

Zagreb

Buenos Aires

Newcastle

China

Amsterdam

Edinburgh

Global

APAC

United States

General

New Business

During the 2022 World Cup, Fonzies, snack brand and partner of the Italian football team, turned desperate Italian fans into die hard Canadian supporters.

Fonzies offered hope to Italian world cup football fans

A national call to action turned teamless Italians fans into real Canadian supporters.

FORZA CANADA

FONZIES

DENTSU CREATIVE used the power of Spotify to make Sanremo a never-ending experience.

Saremo Festival and DENTSU CREATIVE

Spotify turned Sanremo Music Festival into an experience that never ends.

NEVERENDING SANREMO

Spotify NEVERENDING SANREMO

Our Work

Liderazgo Local

Carreras

Connect with the future of branding at DENTSU CREATIVE Milan. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Milan | Connecting Brands to the Future

Italia

Milan

Italia

Milán

Milán

Our Work

FORZA CANADA

FONZIES

NEVERENDING SANREMO

SPOTIFY

Liderazgo Local

Emanuele Nenna

Riccardo Fregoso

Alessia Oggiano

Silvia Rossi

Niccolò Rigo

Inventa el
futuro con nosotros

Please rotate device

Italia

Milán

Milán

Our Work

FORZA CANADA

FONZIES

NEVERENDING SANREMO

SPOTIFY

Liderazgo Local

Emanuele Nenna

Riccardo Fregoso

Alessia Oggiano

Silvia Rossi

Niccolò Rigo

Inventa elfuturo con nosotros

Please rotate device

Inventa el
futuro con nosotros