Dentsu Creative Global Brand President Abbey Klaassen presenting at Maximidia 2024 Brazil

Dentsu Creative Global Brand President Abbey Klaassen presents key marketing and creative trends from the 2024 Global CMO Report at Maximidia Brazil for brands, advertisers, and marketers.

Brand building through community and culture from Dentsu Creative's Abbey Klaassen

From Commanding Attention to Creating Culture: Insights for Brand Building Today 

abbey klaassen brands culture

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Find out how to unlock Transformative Creativity and drive growth. For Dentsu Creative’s CMO survey 2024, we spoke with over 950 CMOs from 14 markets to get their perspective on creativity, social, purpose, culture, AI, innovation, and experience.

DENTSU CREATIVE 2024 CMO REPORT

Dentsu Creative CMO Survey 2024

At the EFK International Forum in Madrid, Patricia McDonald, Global Chief Strategy Officer, presented findings from the Dentsu Creative 2024 CMO Report. 

Patricia McDonald Unpacks the Dentsu Creative 2024 CMO Report

Patricia McDonald Unpacks the Dentsu Creative 2024 CMO Report at the EFK International Forum

In the ever-changing landscape of marketing, the need to innovate and evolve remains constant. Marketers are questioning the existing agency model and seeking ways to enhance efficiency and growth. A survey with 700 global CMOs explored how businesses and brands deliver creative communications and collaborate with agency partners. Discover the insights from CMOs in Australia, Brazil, Canada, India, Italy, Spain, the UK, and the US.

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