CCO, DENTSU CREATIVE ITALY
Half French and half Italian, Riccardo is one of the best-known and most respected European creatives internationally, thanks to his integrated creative approach and strong portfolio of global campaigns and awards, gained over the past 14 years.
Riccardo has led campaigns for brands such as Coca-Cola, Nespresso, L'Oréal, Nestlé, Barilla and Netflix, winning over 150 international awards, including 27 Cannes Lions, 10 D&AD Pencils,
2 Grand Prix Eurobest and the Grand Prix LIA.
Originally from Milan, Riccardo graduated in Philosophy and Aesthetics at the University of Bologna and at the Sorbonne in Paris. He began his advertising career in France at BETC and then worked in international groups such as TBWA, Ogilvy, McCann (winning Agency of the Year in Cannes in 2019 for the first time while he was there). He was most recently at Publicis Italy.
Riccardo is also a passionate photographer. In November, after three years of research and shooting exclusively on film, he will present his first photographic exhibition, ‘Adriatico’, at Paris Photo 2022.