The online marketplace for farm-to-fork groceries.
Crisp is the online marketplace for everyone who wants better everyday food, freshly delivered, from over 800 local suppliers.
When founded, we were tasked to create the brand name, story and design the brand identity, digital product and communications.
We conceived the brand, starting with its name, representing the fresh and seasonal differentiator. From there we designed a brand identity that follows the seasons.
We created an identity that was both premium and accessible, with colourful illustrations and photography as the main ingredients for a joyful brand.
The colourful and stylised art direction breaks away from organic food cliches and plain supermarket styling.
An ever-changing logo represents the seasonality and freshness of the Crisp product offering. The product backdrop colour system also functions for wayfinding in between product categories.