TVNZ
WRONG RIDE AND WOOING JEFF
This film series for TVNZ shows how great TV can consume us even in life’s biggest moments.
This film series for TVNZ shows how great TV can consume us even in life’s biggest moments.
Challenge
MOVING TO A STREAMING DESTINATION
TVNZ, New Zealand's largest TV network, needed to rebrand its reimagined streaming brand, moving the platform from a 'catch up' on-demand service to a streaming destination.
Our brief was to elevate the thousands of world-class movies, shows, and documentaries available, whilst sharing that it’s completely free.
Solution
LEVERAGING THE DRAMA OF HOLLYWOOD
We all get distracted from time to time, right? And the consequences can be more severe than walking into a street sign, especially when you can't stop binge-watching your new favourite show.
Taking inspiration from the film world, in both narrative and production values, we created a series of films that tell the story of TVNZ+ viewers. Each spot leverages the drama of Hollywood to get themselves into a bit of bother while distracted by the content on offer.
Proving (with our tongue in our cheek) that - while it may be free, it could still cost you.
We challenged the machine to give it a try and imagine the new Jardim Sonoro for us.
Artists were blended with nature, featuring their most prominent characteristics whilst machine learning and art direction worked side by side, calibrating the search for the perfect prompts and the more exquisite outputs.
The results were everything we never expected or imagined.
