V-LAND DE SABA
V-LAND
The first video game about the menstrual cycle where every detail is inspired by the female reproductive system.
V-Land is a safe and fun space where boys and girls can be educated about menstruation while doing what they enjoy the most: playing online.
Challenge
BREAKING TABOOS
Neither schools nor family members talk about menstruation on a regular basis. That’s why many girls don’t know about it until they have their first periods. In Mexico only 5% girls receive a proper education about mensuration. Due to lack of education 50% of girls skip school on their period because they feel ashamed, embarrassed or get bullied. The ambition is to help improve menstrual education in Mexico and break the taboos that exist around this topic.
Solution
A VIDEO GAME FIRST
V-Land is the first video game inspired by the female reproductive system that is designed for girls and boys to learn everything they need to know about the menstrual cycle.
Game learning content included Pre-Menstrual Syndrome (PMS), cramps, the endometrium, flow and the menstrual cycle, all presented in an entertaining way.
Our ambition is to help improve menstrual education in Mexico and break the taboos that exist around this topic.
30M
Impressions
30M+
Interactions
1M+
Views
10K+
Positive Comments
