An unofficial guide to the British Museum’s disputed artefacts.
VICE World News is a newly formed brand that provides global news reporting for young audiences internationally.
The challenge was to grow their cross-platform audience by cutting through a crowded media environment, while sticking to their editorial mission of placing Vice at the forefront of conversations around under-reported issues like colonialism. We had to connect with a younger readership, and find a way for them to embrace these issues beyond news headlines and hot takes on social media.
The British Museum is the world’s largest receiver of stolen goods. With over 8 million objects, that’s a lot of potentially looted artefacts. But young audiences have only heard the imperialist version of how they got there.
At a time when young Britons are questioning their colonial past more than ever, the Unfiltered History Tour is a secret tour of the British Museum’s stolen colonial artefacts, to decolonise centuries of imperial narrative as told by native experts from countries these artefacts were taken from.
In a YouGov poll conducted weeks after the Tour was launched, 59% of Britons said they believed the Parthenon Marbles (part of the Tour) belonged in Greece, a sharp turn in the opposite direction.
Sq. ft of the British Museum unfiltered
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