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DENTSU CREATIVE 2024 TRENDS REPORT

Dentsu Creative Trends 2024

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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

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Dentsu Creative UK's CEO Jessica Tamsedge, CCO Caroline Pay, and CSO Theo Izzard-Brown recently hosted their first Dentsu Creative Plug and Play event at Somerset House. The event brought together over 100 clients and partners to discuss creativity, innovation, and the future of brand-building, fostering connections and inspiring attendees.

Plug and Play Event | Dentsu Creative

Dentsu Creative UK's Plug and Play event at Somerset House

Plug and Play

Bucharest

EMEA

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Milan

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

AMER

Santiago

India

Zagreb

Buenos Aires

Newcastle

China

Amsterdam

Edinburgh

APAC

United States

GENERAL

NEW BUSINESS

Instagram

Linkedin

Twitter

Facebook

Résaux sociaux

Teresa Pereira Dentsu Creative

GLOBAL LEADERSHIP

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DENTSU CREATIVE | Connecter les marques au futur

Global

Global

Résaux sociaux

GLOBAL LEADERSHIP

ABBEY KLAASSEN

ANDREA TERRASSA

CHEUK CHIANG

JULIE SCELZO

IVÁN CZWAN ALTOBELLI

CAROLINE DEAN

DAVID NEAL

JAYME BLASKO

ANDREA GARFORD-TULL

JAMES THOMAS

TERESA PEREIRA

PHIL GAUGHRAN

LANI CARSTENS

PAOLA MOTKA

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Global

Résaux sociaux

GLOBAL LEADERSHIP

ABBEY KLAASSEN

ANDREA TERRASSA

CHEUK CHIANG

JULIE SCELZO

IVÁN CZWAN ALTOBELLI

CAROLINE DEAN

DAVID NEAL

JAYME BLASKO

ANDREA GARFORD-TULL

JAMES THOMAS

TERESA PEREIRA

PHIL GAUGHRAN

LANI CARSTENS

PAOLA MOTKA

Inventer lefutur avec nous

Please rotate device

Inventer le
futur avec nous