Optimize for Humans, not Algorithms: Cannes Lions Creative Trends 2025

Cannes Lions Creative Trends 2025

HERALBONY, one of Japan’s most talked-about brands, in partnership with Dentsu Inc., is positively reshaping the narrative around disabilities. In a live demonstration at Cannes Lions 2025, we explored how a brand, an agency and the disabled artists they work with can transform negative perceptions and contribute to the growth and prosperity of consumers, businesses and society through creativity.

Luxury for Everyone: Changing Perceptions of Disability | HERALBONY and Dentsu Inc.

Luxury for Everyone: Changing Perceptions of Disability



Heralbony Luxury for Everyone

21 Lions, including 5 Gold, 1 Silver, and 15 Bronze have been awarded to Dentsu Creative and dentsu Japan at Cannes Lions International Festival of Creativity 2025. Teams across the network, and work throughout the breadth of categories, have been recognized for excellence and effectiveness, from strategy to craft, entertainment to innovation, and much more in between, showcasing the very best of what creativity can do for business, community, and society.

21 Lions Awarded to Dentsu Creative and dentsu Japan | Cannes Lions 2025 | Dentsu Creative

21 Lions Awarded at Cannes Lions 2025

Cannes Lions 2025 Winners

London

Général

Nouveaux clients

Instagram

Linkedin

Facebook

Twitter

Social

Waitrose partnered with Dentsu Creative UK to expand its in-person cookery school into a live online shoppable cooking show, pioneering the convergence of entertainment, education, and e-commerce within the food and drink sector.​

Waitrose Cookery School Live Case Study | Dentsu Creative

Bringing Waitrose Cookery School to the masses with an interactive shopping first​.

COOKERY SCHOOL LIVE

Waitrose Cookery School Live

Valspar, a leader in paint mixing and color innovation, partnered with Dentsu Creative to launch the 'Shake It Up' campaign, aimed at revolutionizing the paint selection process and enhancing the consumer experience.

Valspar Shake It Up Case Study | Dentsu Creative

Transforming the color selection experience, inspiring consumers to make their homes uniquely their own. 

SHAKE IT UP

Valspar Shake It Up

To connect with British biscuit lovers, Dentsu Creative transformed OREO into a social media powerhouse in the UK, achieving significant organic growth and engagement through strategic, agile, and community-focused initiatives.

OREO UK Social Media Case Study | Dentsu Creative

A social-media mission that's earned a playful American cookie the attention of discerning biscuit-loving Brits.

Always-On UK Social

Oreo UK

DENTSU CREATIVE brought Real Magic to Christmas with a lovingly crafted film called ‘Chimney’. Check it out.

Cocal Cola Chimney Film Case | Dentsu Creative

We brought Real Magic to Christmas with a lovingly crafted film called ‘Chimney’.

Chimney

Coca Cola

In the Zero malaria campaign, our digital media network engaged with young people from across the African continent and called on leaders to end Malaria. 

Zero malaria campaign | DENTSU CREATIVE

Asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’.

draw the line against malaria

Zero

Dentsu Creative worked with The Co-Operative Bank to promote their genuine point of competitive difference, being the UK's original ethical bank. 

DENTSU CREATIVE HELPED THE CO-OPERATIVE BANK REGAIN LEADERSHIP

WITHDRAW FROM THIS

THE CO-OPERATIVE BANK

Vodafone and Dentsu Creative opted for a new approach that would actively lift people’s spirits and engage hard-pressed families in a fun, free and inclusive way at Christmas.

DENTSU CREATIVE'S MOBILE FIRST CHRISTMAS CAMPAIGN FOR VODAFONE

ELF AND SEEK

Vodafone

OUR WORK

OUR LEADERSHIP

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