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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

Bucharest

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

United States

AMER

APAC

Santiago

India

Zagreb

EMEA

Buenos Aires

Newcastle

China

Global

Amsterdam

Edinburgh

Général

Nouveaux clients

During the 2022 World Cup, Fonzies, snack brand and partner of the Italian football team, turned desperate Italian fans into die hard Canadian supporters.

Fonzies offered hope to Italian world cup football fans

A national call to action turned teamless Italians fans into real Canadian supporters.

FORZA CANADA

FONZIES

DENTSU CREATIVE used the power of Spotify to make Sanremo a never-ending experience.

Saremo Festival and DENTSU CREATIVE

Spotify turned Sanremo Music Festival into an experience that never ends.

NEVERENDING SANREMO

Spotify NEVERENDING SANREMO

Our Work

Direction locale

Voir les postes

Découvrez comment DENTSU CREATIVE Milan contribue à la création de l'image de marque de demain. Visitez notre site pour découvrir nos services et comment nous pouvons aider votre marque à se développer.

DENTSU CREATIVE Milan | Connecter les marques au futur

Italie

Milan

Italie

Milan

Milan

Our Work

FORZA CANADA

FONZIES

NEVERENDING SANREMO

SPOTIFY

Direction locale

Emanuele Nenna

Riccardo Fregoso

Alessia Oggiano

Silvia Rossi

Niccolò Rigo

Inventer le
futur avec nous

Please rotate device

Italie

Milan

Milan

Our Work

FORZA CANADA

FONZIES

NEVERENDING SANREMO

SPOTIFY

Direction locale

Emanuele Nenna

Riccardo Fregoso

Alessia Oggiano

Silvia Rossi

Niccolò Rigo

Inventer lefutur avec nous

Please rotate device

Inventer le
futur avec nous