We helped Propel set sail to be the revolution in electric boat propulsion.
Despite its relaxing experience, boating is one of the most polluting forms of leisure. To reduce this, governments are pushing boat owners towards electric propulsion.
But the offering of qualitative electric propulsion does not match the high-end boating industry, thus holding back boat owners to take the plunge and ride the electric wave.
Propel aims to change that by introducing a revolutionary motor design, both in terms of performance and in terms of design. We’ve closely collaborated with the product engineers on the product design while developing the brand and the website.
The brand identity, product design and e-commerce platform we designed and developed reflect a sense of fluidity, mirroring the sensory experience of our customers on the water. All is centered around the idea of a ripple, connecting to a sense of fluidity and progress. The visual vocabulary emphasises the heightened sensorial experience these silent motors enable.
We’ve closely collaborated with the product engineers on the product design while developing the brand and the website, the design of the S1 motor not only matches the higher end of the boating industry but also becomes the inspiration for the visual identity, and vice versa.