Our globally award-winning VR experience for Billy Corgan blended creativity and technology to create a world-first.
To launch Ogilala, William Patrick Corgan’s first solo album in over a decade, we needed a brand experience that would contemporise his work, and articulate and promote his artistic vision.
We created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR. To begin with, Directors David Liu and Rob Ruffler, Isobar and Viacom NEXT, created a hologram of Corgan performing. It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google. The experience integrated technologies like never before.
Capturing data at 10GB per second
Completely unprecedented VR experience
Cannes Lions Grand Prix
Asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’.