Durex
The Story Of Pleasuring Yourself
The first erotic interactive audio experience.
We re-invented tutorials into a voice-activated audio experience to educate young french people on the use of lube.
Challenge
AN UNDERUSED TOOL FOR PLEASURING
The French are often stereotyped as sex experts. But 50% of French youth don't even know now to use lube, a key tool in amplifying sensations.
Solution
LEARNING BY DOING
We imagine an erotic audio experience that teaches everyone all kinds of ways to use lube, powered by Google voice-activated technology.
All stories are written and narrated by Lea Toussaint (@mercibeaucul), a famous French sexologist. The experience offers 24 sexual preferences, 108 storylines, 14 hours of gameplay. People can choose their sexual preferences to personalise the experience to their desires and fantasies.
To engage the audience, Durex gave out over 90K lube samples and launched the experience through social media, newspapers. outdoor and podcasts.
12.5K
Experience Plays
795K
Accounts Reached
22%
Sales Increase
1M
Instagram Impressions
