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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

Bucharest

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Milan

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

United States

AMER

APAC

Santiago

India

Zagreb

EMEA

Buenos Aires

Newcastle

China

Global

Edinburgh

Em geral

Novos negócios

Instagram

Linkedin

Twitter

Facebook

redes sociais

Dentsu Creative worked with Bowie and Adobe to launch a series of tools to digitise Bowies image and recreated David's reading room as a 3D experience

Explore DENTSU CREATIVE’s partnership with Adobe and Bowie

We partnered with Adobe and Bowie to offer a springboard for Adobe’s community to express themselves.

ADOBE X BOWIE

Adobe x Bowie

DENTSU CREATIVE worked with KPN to promote their internet products and build their brand.

KPN conquering the hearts and minds of the Netherlands

KPN is launching a cuddly campaign with Louis de Kat and Ruben to promote their internet products and build their brand, using TV and online videos, social media, and AI.

FIRST CLASS INTERNET

KPN - FIRST CLASS INTERNET

DENTSU CREATIVE partnered with Randstad to enhance its image as a job search partner through its 'The reverse interview' campaign. 

View Randstad's The Reverse Interview with DENTSU CREATIVE

Randstad is enhancing its image as a job search partner for talent through its 'The reverse interview' campaign, which includes a YouTube event with top employers, local reverse job application events, and a multi-channel ad campaign.

the reverse interview

DENTSU CREATIVE developed a digital product and a campaign that employed location-based interactive audiobooks to make journeys more engaging. 

View Volkswagen’s interactive audiobook by Dentsu Creative

We created an award-winning, location-based, interactive audiobook to transform car rides into magical journeys.

Road tales

Volkswagen

A new player in online food retail promising better food, effortlessly and everyday. Freshly delivered from over 800 suppliers.

Crisp is an online Marketplace for farm-to-fork groceries

The online marketplace for farm-to-fork groceries.

STEP INTO THE WORLD OF CRISP

Crisp

Dentsu Creative collaborated with Propel's S1’s product engineers to develop the brand design and website for this revolutionary product.

Propel is a revolutionary motor in electric boat propulsion

We helped Propel set sail to be the revolution in electric boat propulsion.

RIDE THE  ELECTRIC WAVE

Propel

In the Zero malaria campaign, our digital media network engaged with young people from across the African continent and called on leaders to end Malaria. 

Zero malaria campaign | DENTSU CREATIVE

Asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’.

draw the line against malaria

Zero

Our Work

Our Leadership

Ver Carreiras

Connect with the future of branding at DENTSU CREATIVE Amsterdam. Visit our site to learn about our services & how we can help your brand skyrocket.

Holanda

Amsterdã

Amsterdã

redes sociais

Our Work

ADOBE X BOWIE

Adobe

FIRST CLASS INTERNET

KPN

the reverse interview

randstad

Road tales

Volkswagen

STEP INTO THE WORLD OF CRISP

Crisp

RIDE THE ELECTRIC WAVE

Propel

draw the line against malaria

Zero malaria

THE OFFICE

Our Leadership

Boris Nihom

Nine de Knecht

Sven Vening

Mark Muller

invente o
futuro conosco

Please rotate device

Holanda

Amsterdã

Amsterdã

redes sociais

Our Work

ADOBE X BOWIE

Adobe

FIRST CLASS INTERNET

KPN

the reverse interview

randstad

Road tales

Volkswagen

STEP INTO THE WORLD OF CRISP

Crisp

RIDE THE ELECTRIC WAVE

Propel

draw the line against malaria

Zero malaria

THE OFFICE

Our Leadership

Boris Nihom

Nine de Knecht

Sven Vening

Mark Muller

invente ofuturo conosco

Please rotate device

invente o
futuro conosco