We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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A Tale of New Cities

Every year the industry leading strategists and futurists from across DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in the year to come for our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

Juan Woodbury, Global Head of Branded Content & Entertainment

DENTSU CREATIVE has launched a new global Entertainment offering to provide clients with access to a worldwide studio footprint, pioneering craft and technology capabilities, and a roster of production partners and independent creators as we look to create culture with them and help them build their own platforms.  Entertainment legend Juan Woodbury has joined DENTSU CREATIVE as Global Head of Brand Content & Entertainment, and will be working with Cathy Boxall, Global Head of Content Business for Media at dentsu to offer truly integrated, seamless, solutions for clients. 

DENTSU CREATIVE LAUNCHES ENTERTAINMENT OFFERING

Dentsu Creative launches Entertainment Offering

Dentsu Creative Entertainment

Introducing Dentsu Creative

DENTSU CREATIVE asked 500 CMOs from the UK, US, China, India and Brazil what the
future of creativity means to them and how agencies must evolve to meet
the challenge.

DENTSU CREATIVE's CMO Survey on the Future of Creativity

The power of modern creativity: Insights for today & tomorrow

CMO Survey

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