CHIEF STRATEGY OFFICER EMEA
Pats McDonald is an award-winning strategist with 25 years-experience at the UK's most successful agencies.
Pats spent 11 years at BBH London over a period when the agency was Campaign's Agency of the Year three times in a row, and the IPA's Effectiveness Agency of the Year twice.
She has won numerous IPA Effectiveness Awards as well as guiding the iconic Levi's brand back to creative glory at Cannes and D&AD.
As Head of Digital Strategy at The & Partnership she established the agency's social media offering, taking major brands from the foothills of their social journey to viewing social as a major driver of commercial impact.
As the CSO of Isobar, London, she delivered innovative digital products and platforms for brands from Kellogg's to Sony while as Managing Director, Strategy and Insight at Weber Shandwick she helped grow the agency's footprint far beyond PR into digital transformation, data strategy and social content.
As CSO, Dentsu Creative, she is responsible for guiding the agency's strategic output as well as shaping the brand's compelling new integrated proposition.
Pats holds a Double First from the University of Oxford and is a contributor to best-selling marketing title "Eat Your Greens".