DENTSU
DENTSU VI
A global solution to help brands create their virtual identities for the metaverse and beyond.
Dentsu VI was designed to help brands unlock true brand intimacy in an increasingly digital world.
Challenge
KEEPING UP WITH THE METAVERSE GENERATION
We are in a generation that routinely buys, sells, shares and explores their creativity in real-time within virtual worlds. We expect fluidity, richness and intimacy in all of our virtual interactions. Yet brands remain silo-ed and faceless across the digital frontiers, from chatbots to Metaverse. Slowed down by conventional creative process and pre-recorded content, they lacked a way to enable consistent and true human connections between brand and consumer.
Behind The Scenes
Solution
UNLEASHING THE LIMITLESS POTENTIAL OF VIRTUAL IDENTITIES
Dentsu VI is an end-to-end solution to help brands create their virtual identities for the Metaverse and beyond. An offering powered by DENTSU CREATIVE Singapore’s CGI specialists, using the latest gaming and film industry’s motion-capture and streaming technology.
The solution provides brands with a face and personality to show up and interact in the online world, such as e- commerce platforms, or to serve as virtual influencers at live events and across social media, or even interact with consumers in real-time in the Metaverse.
With consumers embracing their own diverse avatars as online representations of their identities, we give brands a way to show up as a familiar and relatable presence alongside their avatars.
Now imagine, what would your brand look like if it had a face?
