STIHL
IT’S IN MY NATURE
Three authentic and inspiring video-portraits to celebrate the unique relationship between nature professionals and their environment.
We walked in three professionals' footsteps for 24 hours and filmed their environment to capture the reality of their work.
Challenge
NATURE PROFESSIONALS OFTEN GO UNNOTICED
Nature-related professions are often undervalued and behind-the-scene jobs. However, the people in this profession have a unique passion and bond with nature.
How could STIHL, one of the leading brands of forestry and gardening tools, validate these people and show how the brand supports them in their daily work?
Approach
ELEVATING THE WORK AND PASSION OF NATURE PROFESSIONALS
There was no script. We built the films around the stories of the professionals, told through in an interview style. We adapted to their environment and working conditions, opening the floor for them to talk about the work they do.
Solution
CHAMPIONING STIHL’S UNIQUE RELATIONS
We produced three authentic, intimate and touching long-form video portraits. These were broadcasted on social networks to increase awareness of STIHL’s relationship with industry professionals.
14M+
Impressions on Facebook and Instagram
3.8M
Reach across Facebook and Instagram
5.3M
Impressions on YouTube (+91% vs estimates)
1
Epica Award in 2022
