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CAROLINE PAY

We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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SUCCESS

A Tale of New Cities

Industry leading strategists from DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

Juan Woodbury, Global Head of Branded Content & Entertainment

DENTSU CREATIVE Entertainment provides clients with global access to pioneering craft and technology capabilities, production partners and creators. 

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Dentsu Creative Entertainment

Warsaw

São Paulo

Düsseldorf

Buenos Aires

Bucharest

Zagreb

Turkey

Edinburgh

APAC

Mexico city

Singapore

India

Amsterdam

Budapest

AMER

Global

United States

London

Manchester

China

EMEA

Toronto

Newcastle

Sofia

Santiago

Prague

Geral

Novo negócio

Liderança local

During the 2022 World Cup, Fonzies, snack brand and partner of the Italian football team, turned desperate Italian fans into die hard Canadian supporters.

Fonzies offered hope to Italian world cup football fans

A national call to action turned teamless Italians fans into real Canadian supporters.

FORZA CANADA

FONZIES

DENTSU CREATIVE used the power of Spotify to make Sanremo a never-ending experience.

Saremo Festival and DENTSU CREATIVE

Spotify turned Sanremo Music Festival into an experience that never ends.

NEVERENDING SANREMO

Spotify NEVERENDING SANREMO

Local Work

Ver Carreiras

Connect with the future of branding at DENTSU CREATIVE Milan. Visit our site to learn about our services & how we can help your brand skyrocket.

Itália

Milão

Milão

Liderança local

Emanuele Nenna

Riccardo Fregoso

Local Work

FORZA CANADA

FONZIES

NEVERENDING SANREMO

SPOTIFY

invente o
futuro conosco

Please rotate device

Itália

Milão

Milão

Liderança local

Emanuele Nenna

Riccardo Fregoso

Local Work

FORZA CANADA

FONZIES

NEVERENDING SANREMO

SPOTIFY

invente ofuturo conosco

Please rotate device

invente o
futuro conosco