KFC
Temple Fair
Creating a virtual new year temple fair.
KFC hosted a virtual new year temple fair on Super QQ Show where young people could immerse themselves in a traditional social occasion in their own way.
Challenge
CELEBRATING THE CHINESE NEW YEAR FOR GEN-Z
Most Chinese Gen Z who are born to be digital natives are the only child in their families. As their parents turn to WeChat for social networking, Gen Z make friends on QQ platform, a space away from helicopter parenting.
Meanwhile, KFC has already established a metaverse experience store on Super QQ Show. As the most important festival Chinese New Year approaches, how could KFC customize a social experience for Gen Z, who are in social anxiety in the holiday season but addicted to social networking online?
Solution
CELEBRATING NEW YEAR IN A CYBER TEMPLE FAIR
KFC built a Virtual Sleepless Island on Super QQ Show where they hosted a new year temple fair to create traditional festive vibes as well as cyberpunk experiences for Gen Z.
The virtual Colonel Sanders distributed 2 billion red packets with KFC chicken coin – a virtual currency of value under a lottery and redeem mechanism.
Other virtual assets include tailor-made KFC furniture that attracted 18 million buyers, auspicious stickers of “Fu”, fireworks for blessings and more.
760M
Players
9BN
Impressions
