KFC's new fish-flavored shredded pork products have passed the Cat Test.
Gen Z in China have a strong connection to their Chinese heritage. This important connection can make brands extremely popular, but KFC wanted to do this with authenticity.
So when KFC added a rice ball and flatbread with traditional Chinese fish-flavored shredded pork to their menu, how could KFC convince people that they knew how to make this authentic dish?
We invited some special “influencers” - the cats who know fish best - to introduce and sell the products during a livestream shopping event.
The KFC Cat Streamers sold out 3,108 KFC products in just one hour. And even after the live stream ended, audiences kept sharing the KFC products online.
They bought the meals home to play with their own cats and shared pictures on social platforms across their communities, which earned KFC more than 6 million additional impressions.
Products Sold In 1 Hour