Optimize for Humans, not Algorithms: Cannes Lions Creative Trends 2025

Cannes Lions Creative Trends 2025

A global creative network for today and tomorrow

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Dentsu
Creative

The power of
Modern creativity

文化を創造する

ODEO • DOOMSDAY VAULT

Creates
Culture

社会を変える

VICE • THE UNFILTERED HISTORY TOUR

Changes
Society

未来を発明する

KFC • POCKET STORE

Invents
the future

Dentsu creative

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Dentsu Creative Amsterdam and KPN launched their 'Better Internet' brand platform with a record-breaking song 'Piece of Me' by Dutch pop star MEAU, prompting millions of shares, a top 3 hit, school-wide adoption, and legal change against non-consensual sharing.

KPN A Piece of Me Case Study | Dentsu Creative

Leading Dutch telecom company, KPN, launched its “Better Internet” brand platform with a record breaking and law-changing tune.

A Piece of Me

A revolutionary tool that empowers Canadians to tackle the unpredictability of food prices exasperated by inflation. 

DENTSU CREATIVE x The Inflation Cookbook

THE INFLATION COOKBOOK

Inflation Cookbook

Dentsu Creative and 7-eleven jumped on sports news in real-time, striking a deal with NFL superstar Ja’Marr Chase and collaborating on a fashion line.

Dentsu Creative | 7-Eleven

To build 7-Eleven’s cultural relevance, we created a lightning-fast sports collaboration.

Always Open

Scrolling Therapy is digital tool that enables patients with Parkinson’s Disease to perform muscle exercises by scrolling their social media feed using facial expressions.

DENTSU CREATIVE created Scrolling Therapy for Parkinson's patients

Turning social media time into exercise for Parkinson’s symptoms.

Scrolling Therapy

DENTSU CREATIVE leveraged the iconic childhood “self-portrait” to launch the ground-breaking product that invited children everywhere to finally draw their #TrueSelfie. 

Explore DENTSU CREATIVE's partnership with Crayola

We helped children create their place in the world by giving them the power to color themselves into it.

Color Yourself Into The World

Crayola

The Unfiltered History Tour highlights the
most disputed artefacts inside the British
Museum, told from the perspective of the
communities they were removed from.

The Unfiltered History Tour | Vice World News Case

An unofficial guide to the British Museum’s disputed artefacts.


THE UNFILTERED HISTORY TOUR

Vice world news

Dentsu logo on a checkered background used as a placeholder for a missing image

Latest Projects

CRAYOLA • COLOR YOURSELF INTO THE WORLD

トランスフォーマティブクリエイティビティの力

Transformative Creativity

Explore services

Our end-to-end creative offering means we have no bias in channels, so we let the problem dictate the solution. This allows us to unleash creativity to solve bigger business problems and creates a multiplier effect with our Creativity++ ethos and our innovative Dentsu Lab offering. Transformative Creativity helps us ask better questions, lead with curiosity not bias and find the most creative ideas to drive growth and good. Find out more by exploring our services.

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We are a global creative digital network shaping today and tomorrow, creating meaningful connection between brands and consumers.

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