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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

A global creative network for today and tomorrow

We are
Dentsu
Creative

The power of
Modern creativity

文化を創造する

ODEO • DOOMSDAY VAULT

Creates
Culture

社会を変える

VICE • THE UNFILTERED HISTORY TOUR

Changes
Society

未来を発明する

KFC • POCKET STORE

Invents
the future

Dentsu creative

Latest News

Scrolling Therapy is digital tool that enables patients with Parkinson’s Disease to perform muscle exercises by scrolling their social media feed using facial expressions.

DENTSU CREATIVE created Scrolling Therapy for Parkinson's patients

Turning social media time into exercise for Parkinson’s symptoms.

Scrolling Therapy

DENTSU CREATIVE leveraged the iconic childhood “self-portrait” to launch the ground-breaking product that invited children everywhere to finally draw their #TrueSelfie. 

Explore DENTSU CREATIVE's partnership with Crayola

We helped children create their place in the world by giving them the power to color themselves into it.

Color Yourself Into The World

Crayola

DENTSU CREATIVE worked with HBO Max to create The Infected Billboard. The hyper-real fungus spread from the billboard and took over everything around, infecting even a car and the street furniture.

BRINGING ‘THE LAST OF US’ TO LIFE

We created a viral activation to premiere HBO’s post-apocalyptic hit.

THE INFECTED BILLBOARD

HBO Max Billboard

Dentsu Creative worked with Bowie and Adobe to launch a series of tools to digitise Bowies image and recreated David's reading room as a 3D experience

Explore DENTSU CREATIVE’s partnership with Adobe and Bowie

We partnered with Adobe and Bowie to offer a springboard for Adobe’s community to express themselves.

ADOBE X BOWIE

Adobe x Bowie

During the 2022 World Cup, Fonzies, snack brand and partner of the Italian football team, turned desperate Italian fans into die hard Canadian supporters.

Fonzies offered hope to Italian world cup football fans

A national call to action turned teamless Italians fans into real Canadian supporters.

FORZA CANADA

FONZIES

AI generated marketing posters for avant-garde electronic music festival, Jardim Sonoro.

Jardim Sonoro music festival advertising campaign

THE UNIMAGINABLE RETURN

JARDIM SONORO

The Unfiltered History Tour highlights the
most disputed artefacts inside the British
Museum, told from the perspective of the
communities they were removed from.

The Unfiltered History Tour | Vice World News Case

An unofficial guide to the British Museum’s disputed artefacts.


THE UNFILTERED HISTORY TOUR

Vice world news

Dentsu logo on a checkered background used as a placeholder for a missing image

Latest Projects

CRAYOLA • COLOR YOURSELF INTO THE WORLD

モダンクリエイティビティの提供価値

The power of modern creativity

新しい才能で、世界はつながる。

Explore services

We create ideas that are big enough to live anywhere, bold enough to chart new executional territory and rich enough to connect personally with millions.

Entertainment

Experience

Earned

Brand

Production

Strategy

Our Services

Get in contact

View Careers

We are a global creative digital network shaping today and tomorrow, creating meaningful connection between brands and consumers.

Dentsu creative

Latest News

Dentsu Creative CMO Report 2023: OUT NOW

Latest Projects

Scrolling Therapy

EUROFARMA

Color Yourself Into The World

Crayola

THE INFECTED BILLBOARD

HBO MAX

ADOBE X BOWIE

Adobe

FORZA CANADA

FONZIES

THE UNIMAGINABLE RETURN

JARDIM SONORO

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

The power of modern creativity

Our Services

Entertainment

Experience

Earned

Brand

Production

Strategy

Invent the
future with us

Please rotate device

Dentsu creative

Latest News

Dentsu Creative CMO Report 2023: OUT NOW

Latest Projects

Scrolling Therapy

EUROFARMA

Color Yourself Into The World

Crayola

THE INFECTED BILLBOARD

HBO MAX

ADOBE X BOWIE

Adobe

FORZA CANADA

FONZIES

THE UNIMAGINABLE RETURN

JARDIM SONORO

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

The power of modern creativity

Our Services

Entertainment

Experience

Earned

Brand

Production

Strategy

Invent thefuture with us

Please rotate device

Invent the
future with us