We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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A Tale of New Cities

Every year the industry leading strategists and futurists from across DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in the year to come for our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

A global creative network for today and tomorrow

We are
Dentsu
Creative

The power of
Modern creativity

文化を創造する

ODEO • DOOMSDAY VAULT

Creates
Culture

社会を変える

VICE • THE UNFILTERED HISTORY TOUR

Changes
Society

未来を発明する

KFC • POCKET STORE

Invents
the future

Dentsu creative

Latest News

We helped children create their place in the world by giving them the power to color themselves into it.

Color Yourself Into The World

Crayola

A global solution to help brands create their virtual identities for the metaverse and beyond. 

DENTSU VI

DentsuVI

The Unfiltered History Tour | Vice World News Case

An unofficial guide to the British Museum’s disputed artefacts.


THE UNFILTERED HISTORY TOUR

Vice world news

Our creative production agency collaborated with Oreo to create an immersive storyline with an authentic feel. Read more about the creative video campaign here. 

Creative Production with Oreo | Dentsu Creative

Architecting platforms for OREO play + purpose

A decade of cookies + crème + creativity

Oreo

Some people may be satisfied with a ten. We like to take it to eleven.

TAKE IT TO ELEVEN

7/11 - TAKE IT TO ELEVEN

A powerful short film for Taiwanese property developer Sinyi Realty addressing the country’s high divorce rate. Check it out.

In Love We Trust Short Film Case | Dentsu Creative

A powerful short film for Taiwanese property developer Sinyi Realty addressing the country’s high divorce rate.

IN LOVE WE TRUST

In Love We Trust

The Amex Business Card Chronicles is a series of whimsical, long-form spots telling the stories of four business owners navigating the challenges that accompany growing businesses.

The Bunny Long-Form Spots Case | Dentsu Creative

The Amex Business Card Chronicles is a series of whimsical, long-form spots telling the stories of four business owners navigating the challenges that accompany growing businesses.

THE BUNNY

Amex Bunny

We brought Real Magic to Christmas with a lovingly crafted film called ‘Chimney’. Check it out.

Cocal Cola Chimney Film Case | Dentsu Creative

We brought Real Magic to Christmas with a lovingly crafted film called ‘Chimney’.

Chimney

Coca Cola

Dentsu logo on a checkered background used as a placeholder for a missing image

Latest Projects

CRAYOLA • COLOR YOURSELF INTO THE WORLD

モダンクリエイティビティの提供価値

The power of modern creativity

新しい才能で、世界はつながる。

Explore services

We create ideas that are big enough to live anywhere, bold enough to chart new executional territory and rich enough to connect personally with millions.

Entertainment

Experience

Earned

Brand

Production

Strategy

Our Services

Get in contact

View Careers

We are a global creative digital network shaping today and tomorrow, creating meaningful connection between brands and consumers.

Dentsu creative

Latest News

TRENDS 2023

Latest Projects

Color Yourself Into The World

Crayola

DENTSU VI

DENTSU

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

A decade of cookies + crème + creativity

Oreo

TAKE IT TO ELEVEN

7-ELEVEN

IN LOVE WE TRUST

SINYI REALTY

THE BUNNY

AMEX BUSINESS CARD CHRONICLES

Chimney

Coca-Cola

The power of modern creativity

Our Services

Entertainment

Experience

Earned

Brand

Production

Strategy

Invent the
future with us

Please rotate device

Dentsu creative

Latest News

TRENDS 2023

Latest Projects

Color Yourself Into The World

Crayola

DENTSU VI

DENTSU

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

A decade of cookies + crème + creativity

Oreo

TAKE IT TO ELEVEN

7-ELEVEN

IN LOVE WE TRUST

SINYI REALTY

THE BUNNY

AMEX BUSINESS CARD CHRONICLES

Chimney

Coca-Cola

The power of modern creativity

Our Services

Entertainment

Experience

Earned

Brand

Production

Strategy

Invent thefuture with us

Please rotate device

Invent the
future with us