Three authentic and inspiring video-portraits to celebrate the unique relationship between nature professionals and their environment.
Nature-related professions are often undervalued and behind-the-scene jobs. However, the people in this profession have a unique passion and bond with nature.
How could STIHL, one of the leading brands of forestry and gardening tools, validate these people and show how the brand supports them in their daily work?
There was no script. We built the films around the stories of the professionals, told through in an interview style. We adapted to their environment and working conditions, opening the floor for them to talk about the work they do.
We produced three authentic, intimate and touching long-form video portraits. These were broadcasted on social networks to increase awareness of STIHL’s relationship with industry professionals.
Impressions on Facebook and Instagram
Reach across Facebook and Instagram
Impressions on YouTube (+91% vs estimates)
Epica Award in 2022