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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

Dentsu Creative CMO Report 2023: OUT NOW

CMO REPORT 2023 DOWNLOAD

Dentsu Creative UK's CEO Jessica Tamsedge, CCO Caroline Pay, and CSO Theo Izzard-Brown recently hosted their first Dentsu Creative Plug and Play event at Somerset House. The event brought together over 100 clients and partners to discuss creativity, innovation, and the future of brand-building, fostering connections and inspiring attendees.

Plug and Play Event | Dentsu Creative

Dentsu Creative UK's Plug and Play event at Somerset House

Plug and Play

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DENTSU CREATIVE partnered with Game to Grow to create a tabletop role-playing game to help kids on the autism spectrum.

Board game to help children on the Autism Spectrum

We created a tabletop role-playing game to help kids on the autism spectrum.

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