CCO, DENTSU CREATIVE GERMANY
Michael is the Chief Creative Officer of Dentsu Creative in Germany, responsible for building the agency, its capabilities and client base, creative reputation and talent. He joined Dentsu Creative from 360i New York, where he led as Executive Creative Director the creative output for OREO, Truly, New Orleans Tourism and 7-ELEVEn, steering some of the agency’s most iconic work, such as 'Proud Parent’ for OREO, 'Take to ELEVEn’ for 7-ELEVEn and OREO x Pokémon, the fastest selling edition of all time in the U.S. Prior to that Michael worked at BBDO Berlin where he ran the prestigious smart car account, globally as well as the German market. Infusing the work with new energy under his creative leadership, Michael took the brand to become Germany’s most awarded brand within two years. Before joining BBDO in 2014, he oversaw the creative product for Swisscom at Heimat Berlin. Michael started his career as an art director at Saatchi & Saatchi in New York. Since then he has served in creative roles at Y&R New York, and BBH New York. In 2009 Michael was named one of the Top 50 young creatives (YG7) in the world by the New York Art Directors Club.