We created an award-winning, location-based, interactive audiobook to transform car rides into magical journeys.
To engage its core audience, Volkswagen needed an idea that would promote how it makes car journeys more enjoyable for families.
Children are increasingly looking towards screens for entertainment during car journeys, so how could the auto brand use technology to stimulate children's imagination whilst they are traveling?
We created a digital product and campaign that used location-based interactive audiobooks to transform everyday, ordinary road objects into magical characters of a story.
Road Tales uses a customer developed story-engine that creates unique tales based on the location of the user. To ensure the stories react to the environment, the team canned all Dutch highways to identify objects to transform them into story elements.
The app reached number one in the app store within 24 hours and won six silver Cannes Lions in Entertainment, Brand Experience, Audio, Digital Craft and Mobile.
Road Tales has also been awarded by ADCN, Clio, D&AD, Eurobest, LIA, The One Show and Webby.
In app store
120,000KM of stories