dentsu inc. Japan

Tokyo

Japan

n a world where over 1.3 billion people live with disabilities, NTT’s innovative project reimagines what it means to participate in society. By developing adaptive user interfaces powered by electromyography (EMG), eye-gaze, haptic, and brainwave technologies, the project empowers bedridden individuals to express themselves, compete, and connect through gaming and music. This initiative not only bridges the gap between disabled and able-bodied individuals but also pioneers a future where physical limitations no longer equate to social exclusion.

Interface of Humanity Case Study | Dentsu Creative

The world's first interface that allows bedridden people to become players.

INTERFACE OF HUMANITY

In a whisky market polarized between premium and mass-market products, Nikka Whisky faced the challenge of low domestic awareness despite international acclaim. To reposition the brand and connect with modern Japanese consumers, Dentsu Inc. Tokyo launched a new branding initiative that honored the founder’s vision while breaking free from traditional whisky stereotypes.

Nikka Whisky No Labels Case Study | Dentsu Inc. Tokyo

Stripping away conventional labels and redefining a brand through bold, illuminating visual storytelling.

No Labels

Nikka Whisky No Labels

Connect with the future of branding at DENTSU CREATIVE India. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE India | Connecting Brands to the Future

India

Dentsu Creative India and SBI Life, India's leading insurance provider, reinvented the hot water bottle to not only provide pain relief for women experiencing abdominal pain during menstruation, but to also serve as a guide and reminder of a life-saving habit, becoming the world’s first hot water bottle to teach women about breast self-examinations.

SBI Life - The Hug of Life Case Study | Dentsu Creative

Turning the humble hot water bottle into an innovative life-saving tool.

The Hug of Life

Hug of Life

Married couples in Japan are required to share a surname, predominantly affecting women and contributing to broader gender inequality. In partnership with Asuniwa, a gender equality organization, and the University of Tohoku, we revealed an eye-opening statistic to make a compelling case for reform.

Asuniwa Sato 2531 Case Study | Dentsu Creative

Stop the future from becoming a nation where everyone is named Sato.

Sato 2531

Connect with the future of branding at DENTSU CREATIVE US. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE United States | Taking Brands Forward

United States

While some brands follow trends and hijack culture, Nutter Butter created culture through a nutty universe entirely of its own. We built a world where nothing seemed to make sense — by design. The Nutterverse isn’t just a campaign. It's a dimension where the cookie is canon, the fans write the plot, and weird is the strategy. An innovative approach that cemented this cookie into an internet legend.

Nutter Butter Case Study | Dentsu Creative

This 56-year-old cookie’s rabbit hole of absurdist escapism consumed the internet.

NUTTER BUTTER, YOU GOOD?

Nutter Butter

While most parents value creativity, many lack the confidence to nurture it in their children – often due to their own disconnection from creative expression. By reconnecting adults with their childhood artwork and launching a nationwide search to return these pieces, we reignited the importance of creativity as a lifelong skill and empowered families to embrace it daily.

Crayola Campaign for Creativity Case Study | Dentsu Creative

An ambitious mission to reconnect adults with their childhood artwork, and their creativity.

Campaign For Creativity

Crayola Campaign for Creativity

Connect with the future of branding at Dentsu Creative Iberia. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Iberia | Connecting Brands to the Future

Iberia

Connect with the future of branding at DENTSU CREATIVE Spain. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Spain | Connecting Brands to the Future

Spain

Connect with the future of branding at DENTSU CREATIVE Portugal. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Portugal | Connecting Brands to the Future

Portugal

To commemorate the 80th anniversary of the Holocaust and Canal Historia's 25th anniversary, Dentsu Creative Iberia launched "History Outnumbered." At a time when data is used to distort reality, we used it to restore it. This poignant campaign juxtaposes the tattooed numbers of Holocaust survivors with contemporary hate crime statistics, delivering a stark warning: if we don't learn from history, we're doomed to repeat it.

History Outnumbered Case Study | Canal Historia and Dentsu Creative

A haunting reminder that if we don't learn from history we are doomed to repeat it.

History Outnumbered

Canal Historia History Outnumbered

Dentsu Creative India, in partnership with DSP Mutual Fund and Falco Robotics, are revolutionizing search-and-rescue through drone technology, a world-first solution launched at Purna Maha Kumbh Festival that overcomes mobile network congestion to rapidly reunite separated families at large-scale, high-density crowd events.

 

Garuda Rakshak Case Study | Dentsu Creative

Overcoming mobile network congestion to reunite separated families.

Garuda Rakshak

Connect with the future of branding at Dentsu Creative DACH. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE DACH | Connecting Brands to the Future

Germany, Austria, Switzerland (DACH)

DACH

Dentsu Creative DACH created a Germany-wide campaign for Klarna that positioned the digital payment provider as a solution to the everyday struggles of young people.

Klarna Komm mal Klarna Case Study | Dentsu Creative

A Germany-wide campaign for Klarna that positioned the digital payment provider as a solution to the everyday struggles of young people.

Komm mal Klarna

Dentsu Creative DACH and ADAC launched its first purely digital campaign, the “Don’t Call Mom – Call ADAC” WhatsApp hotline targeting a new younger audience group. Featuring a team of community managers, every question from the target group was answered, successfully rebranding Europe's largest automobile club as a supportive resource for a new generation.

ADAC Don't Call Mom Case Study | Dentsu Creative

A campaign that successfully rebranded ADAC, Europe's largest automobile club, as a supportive resource for a younger generation through a WhatsApp hotline. 

Don't Call Mom

ADAC Dont Call Mom

Dentsu Creative Germany brought Simply V’s plant-based vision to life through the Museum of Alternative Cheese, a bold fusion of immersive art and vegan storytelling that reimagines how we engage with food and culture.

Simply V Museum of Alternative Cheese | Dentsu Creative

We turned a cheese alternative into contemporary art. 

Museum of Alternative Cheese

Simply V - Museum of Alternative Cheese

Connect with the future of branding at DENTSU CREATIVE Indonesia. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Indonesia | Connecting Brands to the Future

Indonesia

Dentsu Creative Indonesia and IKEA transformed furniture assembly into quality bonding time for busy families, adapting IKEA's instruction manual into engaging storytelling visuals with kid-friendly tools to create a fun, collaborative experience.

IKEA Bonding Instruction case study | Dentsu Creative

An assembly book redesigned to help families build bonds.

Bonding Instruction

IKEA Bonding Instruction

Connect with the future of branding at DENTSU CREATIVE Taiwan. Visit our site to learn more about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Taiwan | Connecting Brands to the Future

Taiwan

A bold stunt by Dentsu Creative Taiwan in partnership with Women Empowerment Office, CWO x Awakening Foundation, that highlighted the absurdity of a law preventing unmarried women from accessing their frozen eggs, leading to legislative reform.

Unfreeze My Rights | Dentsu Creative

A bold campaign that challenged Taiwan's outdated reproductive laws.

Unfreeze My Rights

London

Connect with the future of branding at DENTSU CREATIVE London. Learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE London | Connecting Brands to the Future

Socials

Waitrose partnered with Dentsu Creative UK to expand its in-person cookery school into a live online shoppable cooking show, pioneering the convergence of entertainment, education, and e-commerce within the food and drink sector.​

Waitrose Cookery School Live Case Study | Dentsu Creative

Bringing Waitrose Cookery School to the masses with an interactive shopping first​.

COOKERY SCHOOL LIVE

Waitrose Cookery School Live

Connect with the future of branding at Dentsu Creative Nigeria. Visit our site to learn about our services & how we can help your brand skyrocket.

Dentsu Creative Nigeria | Connecting Brands to the Future

Nigeria

A digital platform and earned media public participation campaign created by Dentsu Creative in collaboration with Trophy Stout and Nigerian National Commission for Museums and Monuments to pressurize the return of stolen Nigerian artifacts.

Trophy Stout Reclaim Your DNA Case Study | Dentsu Creative

An earned media campaign connecting Nigerians with their stolen heritage, creating a movement to claim back the artifacts from the museums that refused to return them.

Reclaim Your DNA

Trophy Stout Reclaim Your DNA

Edinburgh

Connect with the future of branding at DENTSU CREATIVE. Learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Edinburgh | Connecting Brands to the Future

Manchester

Connect with the future of branding at DENTSU CREATIVE Manchester. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Manchester | Connecting Brands to the Future

Valspar, a leader in paint mixing and color innovation, partnered with Dentsu Creative to launch the 'Shake It Up' campaign, aimed at revolutionizing the paint selection process and enhancing the consumer experience.

Valspar Shake It Up Case Study | Dentsu Creative

Transforming the color selection experience, inspiring consumers to make their homes uniquely their own. 

SHAKE IT UP

Valspar Shake It Up

To connect with British biscuit lovers, Dentsu Creative transformed OREO into a social media powerhouse in the UK, achieving significant organic growth and engagement through strategic, agile, and community-focused initiatives.

OREO UK Social Media Case Study | Dentsu Creative

A social-media mission that's earned a playful American cookie the attention of discerning biscuit-loving Brits.

Always-On UK Social

Oreo UK

To establish 1664 Blanc in Germany's oversaturated beer market, Dentsu Creative DACH created the "Good Taste with a Twist" campaign, utilizing influencers to establish the beer as a desirable fashion item and unique lifestyle product.

1664 Blanc Beer in the Blue Bottle Case Study | Dentsu Creative

How can we launch a new beer brand in Germany that cuts through the noise and appeals to the next generation?

The Beer in the Blue Bottle

1664 Blanc Beer in Blue Bottle

Connect with the future of branding at DENTSU CREATIVE Philippines. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Philippines | Taking Brands into the Future

Philippines

To drive take-up of free HIV tests from LoveYourself, Inc., Dentsu Creative Philippines created irresistible posters of men with invites to hook up, doubling as calls to test.

LoveYourself, Inc. Pix for Pricks case study | Dentsu Creative

Pix for Pricks

Connect with the future of branding at DENTSU CREATIVE Mexico City. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Mexico City | Taking Brands into the Future

Mexico

Mexico city

A campaign film by Dentsu Creative Mexico and FUD that celebrates Hispanic heritage for migrants in America.

FUD Mi Esencia, My Heritage Case Study | Dentsu Creative

Hispanic heritage can't be limited to a single descrption.

Mi Esencia, My Heritage

Mi Esencia My Heritage

People standing next to their Toyota cars

Connect with the future of branding at Dentsu Creative Australia. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Australia | Connecting Brands to the Future

Australia

Toyota needed to differentiate its Genuine Service offering from the competition. By shifting the focus away from price and convenience, this campaign by Dentsu Creative Australia created a deeper emotional connection with Toyota customers.

Toyota Genuine Service case study | Dentsu Creative

You maintain more than your car when you service with Toyota, you maintain the genuine feeling of quality.

An Emotional Connection to Servicing

Toyota Emotional Connection to Servicing

In this campaign for Uber by Dentsu Creative India, Uber Intercity is portrayed as an accessible and convenient travel service that allows Indian holiday-makers  to escape the daily routines of city life.

Uber Intercity case study | Dentsu Creative

A light-hearted film that shows how Indians love running away from their routines in their preferred mode of rescue - Uber Intercity.

#RoutineSeRescue

Connect with the future of branding at DENTSU CREATIVE South Africa. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE South Africa | Taking Brands into the Future

South Africa

Never Forget District Six is a campaign by Dentsu Creative South Africa for District Six Museum in Cape Town that uses found ceramic fragments to preserve the area's history by keeping its displaced community's memories alive.

District Six Museum case study | Dentsu Creative

A campaign that used found ceramic fragments to honor a displaced community.

Never Forget District Six

Connect with the future of branding at DENTSU CREATIVE Toronto. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Toronto | Connecting Brands to the Future

Canada

Toronto

Using AI-powered image scanning, tentree and Dentsu Creative developed the Following Wildfire app, enabling Canadian hikers to report potential fires with photos on their phones, preventing forest fires before they occurred.

tentree Following Wildfire case study | Dentsu Creative

Sustainable clothing company tentree ignites a wildfire prevention movement through AI-powered image scanning.

Following Wildfire

Australian fashion retailer The Iconic teamed up with Dentsu Creative to create a visually-striking integrated campaign that grabbed attention and leveraged a high-reaching brand channel strategy to support ongoing performance.

The Iconic Got You Looking case study | Dentsu Creative

An ICONIC retail revival guaranteed to get you looking.

Got You Looking

The Iconic Got You Looking

Stihl Timbersports close-up of man's face

Connect with the future of branding at DENTSU CREATIVE France. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE France | Connecting Brands to the Future

FRANCE

France

STIHL teamed up with Dentsu Creative to create an immersive short documentary showcasing a series of sporting and lumberjacking events, turning a niche sport into a popular, benchmark-setting event in France.

Stihl Timbersports case study | Dentsu Creative

An immersive and authentic 10-minute documentary that introduces STIHL TIMBERSPORTS®, an extreme and unique sport.

Through the Fan's Eyes

Stihl Timbersports

Organic Intelligence Dentsu Creative x Intel

Dentsu Creative worked with Intel to bring transparency around how their AI solutions are helping to reduce food waste lost to inefficiencies of the global supply chain by creating an industry-defining initiative called Organic Intelligence.

Denstu Creative x Intel

Transforming the global food supply chain from seed to grocery shelf.

Organic Intelligence

Intel Organic Intelligence 

Connect with the future of branding at DENTSU CREATIVE São Paulo. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE São Paulo | Connecting Brands to the Future

Brazil

São Paulo

Dentsu Creative Brazil and Heineken launched a new non-alcoholic drink using labour market data as the basis for the flavor, reflecting the taste of inequality experienced by women in the workplace to influence positive change.

Heineken Hard Truths to Swallow Case Study | Dentsu Creative

Giving business leaders a taste of inequality to inspire positive change for women in the workplace.

Hard Truths To Swallow

Hard Truths to Swallow

Connect with the future of branding at DENTSU CREATIVE Milan. Visit our site to learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Milan | Connecting Brands to the Future

Italy

Milan

Spotify Italy launched their summer music playlist in a campaign by Dentsu Creative, featuring characters acting out symptoms caused by a musical earworm when listening to Pedro, the new music cover of Raffaella Carrà's catchy hit song.

Summer Hits Symptoms | Spotify Case Study | Dentsu Creative

To launch its new summer music playlist, Spotify reenacts symptoms caused by the ‘earworm phenomenon’.

Please rotate device