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Find out how to unlock Transformative Creativity and drive growth. For Dentsu Creative’s CMO survey 2024, we spoke with over 950 CMOs from 14 markets to get their perspective on creativity, social, purpose, culture, AI, innovation, and experience.

DENTSU CREATIVE 2024 CMO REPORT

Dentsu Creative CMO Survey 2024

Dentsu Creative Taiwan's Chief Creative Officer, Alice Chou, discusses her journey as a creative leader, and the evolution of Taiwan's advertising landscape, following a recognition as Agency of the Year by Adm News.

Dentsu Creative Taiwan CCO Alice Chou's journey as a creative leader

Dentsu Creative Taiwan CCO Alice Chou on Her Journey as a Creative Leader

Dentsu Creative Mexico has received top billing in the advertising and marketing category of Fast Company’s Best Workplaces for Innovators 2024, in recognition of its commitment to encouraging and developing innovation at all levels. 



Fast Company Names Dentsu Creative Mexico as the ‘Best Workplace for Innovators’

Développement des affaires

Instagram

LinkedIn

Twitter

Facebook

Médias sociaux

Dentsu Creative France and Mentos showcase the future of artistic freshness in their latest collaboration. Partnering with Spotify, Mentos introduces the world to four talented yet undiscovered artists, carefully chosen from a vast pool of talent.

Dentsu Creative France | Mentos

Mentos unveils the freshness of tomorrow's artists.

Mentos Fresh Talent

Discover STIHL's "It's in My Nature" campaign, featuring three authentic and inspiring video-portraits showcasing the undervalued nature professionals and their deep connection with the environment. Learn how STIHL supports these professionals in their daily work.


Our team created three heartfelt and genuine long-form video portraits that beautifully captured the bond between STIHL and industry professionals. These captivating videos were strategically shared on social media platforms to raise awareness about STIHL's strong connection with professionals in the industry.

Denstu Creative x STIHL

Three authentic and inspiring video-portraits to celebrate the unique relationship between nature professionals and their environment.

IT’S IN MY NATURE

STIHL

We re-invented tutorials into a voice-activated audio experience to educate young french people on the use of lube.

Dentsu Creative x Durex

The first erotic interactive audio experience.

The Story Of Pleasuring Yourself

Durex

Emotional Travel Influencer Campaign: Turning a Canceled Trip into Unforgettable Moments.

In the midst of a global movement ban caused by COVID-19, an international photography influencer embarked on a remarkable journey, all inspired by a canceled trip. This captivating travel influencer campaign took viewers on a virtual adventure, capturing their hearts along the way.

During the challenging year of 2020, the pandemic brought about severe travel restrictions, resulting in a near-complete suspension of air traffic. As individuals faced the disappointment of canceled trips, Flying Blue, the loyalty program of Air France-KLM, sought to keep their spirits soaring.

Enter Jonathan Bertin, a devoted Flying Blue member and photography influencer with an impressive following of 250K. His eagerly anticipated trip to Tokyo was abruptly halted, leaving him grounded. However, rather than succumbing to disappointment, a brilliant idea took flight.

Jonathan took the concept of exploration to new heights by sending 30 cameras to local Tokyo residents. These cameras became his lens into the places he had intended to visit. Like a modern-day message in a bottle, the cameras were equipped with everything needed to capture and preserve treasured memories, sending them back to France.

Weeks later, Jonathan received a flood of return mail containing hundreds of photographs from complete strangers. Each image revealed the faces and places he had longed to see, allowing him to embark on a virtual journey to Japan. This extraordinary experience, powered by Flying Blue, showcased the resilience and creativity that can arise from unexpected circumstances.

The captivating travel content curated from this unique project became the centerpiece of an influential campaign. Participants and followers alike were taken on an emotional voyage, captivated by the compelling narrative woven through Jonathan's documentation and storytelling.

Despite not physically traveling anywhere, this talented travel influencer managed to capture the most-followed trip of his life. Through the power of imagination and innovation, the canceled trip transformed into an unforgettable adventure that resonated deeply with audiences worldwide.

In conclusion, the canceled trip inspired an emotional travel influencer campaign that defied the limitations imposed by the pandemic. By leveraging the creativity of Jonathan Bertin and the support of Flying Blue, the campaign succeeded in taking viewers on a remarkable journey. From unexpected beginnings, unforgettable moments were created, proving that even in the face of adversity, exploration and inspiration can flourish.

Denstu Creative x Flying Blue

A canceled trip inspired an emotional travel influencer campaign with content that took everyone on a journey.

MY 2020 TRAVEL PROJECT

Flying Blue

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