We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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A Tale of New Cities

Industry leading strategists from DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

A global creative network for today and tomorrow

We are
Dentsu
Creative

The power of
Modern creativity

文化を創造する

ODEO • DOOMSDAY VAULT

Creates
Culture

社会を変える

VICE • THE UNFILTERED HISTORY TOUR

Changes
Society

未来を発明する

KFC • POCKET STORE

Invents
the future

Dentsu Creative

Nos actualités

DENTSU CREATIVE leveraged the iconic childhood “self-portrait” to launch the ground-breaking product that invited children everywhere to finally draw their #TrueSelfie. 

Explore DENTSU CREATIVE's partnership with Crayola

We helped children create their place in the world by giving them the power to color themselves into it.

Color Yourself Into The World

Crayola

CENTSU CREATIVE worked with HBO Max to create The Infected Billboard. The hyper-real fungus spread from the billboard and took over everything around, infecting even a car and the street furniture.

BRINGING ‘THE LAST OF US’ TO LIFE

We created a viral activation to premiere HBO’s post-apocalyptic hit.

THE INFECTED BILLBOARD

HBO Max Billboard

Dentsu Creative worked with Bowie and Adobe to launch a series of tools to digitise Bowies image and recreated David's reading room as a 3D experience

Explore DENTSU CREATIVE’s partnership with Adobe and Bowie

We partnered with Adobe and Bowie to offer a springboard for Adobe’s community to express themselves.

ADOBE X BOWIE

Adobe x Bowie

During the 2022 World Cup, Fonzies, snack brand and partner of the Italian football team, turned desperate Italian fans into die hard Canadian supporters.

Fonzies offered hope to Italian world cup football fans

A national call to action turned teamless Italians fans into real Canadian supporters.

FORZA CANADA

FONZIES

AI generated marketing posters for avant-garde electronic music festival, Jardim Sonoro.

Jardim Sonoro music festival advertising campaign

THE UNIMAGINABLE RETURN

JARDIM SONORO

The Unfiltered History Tour highlights the
most disputed artefacts inside the British
Museum, told from the perspective of the
communities they were removed from.

The Unfiltered History Tour | Vice World News Case

An unofficial guide to the British Museum’s disputed artefacts.


THE UNFILTERED HISTORY TOUR

Vice world news

Dentsu logo on a checkered background used as a placeholder for a missing image

Projets récents

CRAYOLA • COLOR YOURSELF INTO THE WORLD

モダンクリエイティビティの提供価値

Le pouvoir de la création moderne

新しい才能で、世界はつながる。

Découvrez nos services

Nous imaginons des concepts suffisamment grands pour être appliqués n'importe où, suffisamment audacieux pour explorer de nouveaux territoires d'exécution et suffisamment riches pour toucher personnellement des millions de personnes.

Entertainment

Expérience

gagné

Marque

Production

Stratégie

Nos services

Contactez-nous

Voir les postes

Nous sommes un réseau créatif numérique mondial qui façonne les marques pour qu'elles se développent aujourd'hui et demain, en créant des connexions solides avec les consommateurs.

Dentsu Creative

Nos actualités

TRENDS 2023

Projets récents

Color Yourself Into The World

Crayola

THE INFECTED BILLBOARD

HBO MAX

ADOBE X BOWIE

Adobe

FORZA CANADA

FONZIES

THE UNIMAGINABLE RETURN

JARDIM SONORO

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

Le pouvoir de la création moderne

Nos services

Entertainment

Expérience

gagné

Marque

Production

Stratégie

Inventer le
futur avec nous

Please rotate device

Dentsu Creative

Nos actualités

TRENDS 2023

Projets récents

Color Yourself Into The World

Crayola

THE INFECTED BILLBOARD

HBO MAX

ADOBE X BOWIE

Adobe

FORZA CANADA

FONZIES

THE UNIMAGINABLE RETURN

JARDIM SONORO

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

Le pouvoir de la création moderne

Nos services

Entertainment

Expérience

gagné

Marque

Production

Stratégie

Inventer lefutur avec nous

Please rotate device

Inventer le
futur avec nous