Cannes Lions 2025 brought together the world’s leading creative minds to ask one question: what’s next? From the beach to the Palais, Dentsu Creative was in the room — joining forces with global partners to explore how creativity is shaping advertising and what it means to build at scale in the algorithmic era.

Cannes Lions 2025 Highlights | Dentsu Creative

Creativity in Motion: Highlights from Cannes Lions 2025

Highlights Cannes Lions 2025

A global creative network for today and tomorrow

We are
Dentsu
Creative

The power of
Modern creativity

文化を創造する

ODEO • DOOMSDAY VAULT

Creates
Culture

社会を変える

VICE • THE UNFILTERED HISTORY TOUR

Changes
Society

未来を発明する

KFC • POCKET STORE

Invents
the future

Dentsu creative

Latest News

Dentsu Creative Amsterdam and KPN launched their 'Better Internet' brand platform with a record-breaking song 'Piece of Me' by Dutch pop star MEAU, prompting millions of shares, a top 3 hit, school-wide adoption, and legal change against non-consensual sharing.

KPN A Piece of Me Case Study | Dentsu Creative

Leading Dutch telecom company, KPN, launched its “Better Internet” brand platform with a record breaking and law-changing tune.

A Piece of Me

A revolutionary tool that empowers Canadians to tackle the unpredictability of food prices exasperated by inflation. 

DENTSU CREATIVE x The Inflation Cookbook

THE INFLATION COOKBOOK

Inflation Cookbook

Dentsu Creative and 7-eleven jumped on sports news in real-time, striking a deal with NFL superstar Ja’Marr Chase and collaborating on a fashion line.

Dentsu Creative | 7-Eleven

To build 7-Eleven’s cultural relevance, we created a lightning-fast sports collaboration.

Always Open

Scrolling Therapy is digital tool that enables patients with Parkinson’s Disease to perform muscle exercises by scrolling their social media feed using facial expressions.

DENTSU CREATIVE created Scrolling Therapy for Parkinson's patients

Turning social media time into exercise for Parkinson’s symptoms.

Scrolling Therapy

DENTSU CREATIVE leveraged the iconic childhood “self-portrait” to launch the ground-breaking product that invited children everywhere to finally draw their #TrueSelfie. 

Explore DENTSU CREATIVE's partnership with Crayola

We helped children create their place in the world by giving them the power to color themselves into it.

Color Yourself Into The World

Crayola

The Unfiltered History Tour highlights the
most disputed artefacts inside the British
Museum, told from the perspective of the
communities they were removed from.

The Unfiltered History Tour | Vice World News Case

An unofficial guide to the British Museum’s disputed artefacts.


THE UNFILTERED HISTORY TOUR

Vice world news

Dentsu logo on a checkered background used as a placeholder for a missing image

Latest Projects

CRAYOLA • COLOR YOURSELF INTO THE WORLD

トランスフォーマティブクリエイティビティの力

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우리의 끝-끝 창조적인 제안은, 우리는 채널에 편견이 없음을 의미한다, 그래서 우리는 문제가 해결책을 지시하게한다. 이를 통해 우리는 더 큰 비즈니스 문제를 해결할 수 있는 창의력을 발휘할 수 있으며, Creativity++ ethos와 혁신적인 Dentsu Lab 제품으로 증대 효과를 창출할 수 있습니다.

변형적 창의성은 우리가 더 나은 질문을하고, 편견이 아닌 호기심으로 이끌고, 성장과 선을 이끌어 내는 가장 창의적인 아이디어를 찾을 수 있도록 도와줍니다. 우리의 서비스를 탐구함으로써 더 많은 것을 알아보십시오.

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