The first erotic interactive audio experience.
The French are often stereotyped as sex experts. But 50% of French youth don't even know now to use lube, a key tool in amplifying sensations.
We imagine an erotic audio experience that teaches everyone all kinds of ways to use lube, powered by Google voice-activated technology.
All stories are written and narrated by Lea Toussaint (@mercibeaucul), a famous French sexologist. The experience offers 24 sexual preferences, 108 storylines, 14 hours of gameplay. People can choose their sexual preferences to personalise the experience to their desires and fantasies.
To engage the audience, Durex gave out over 90K lube samples and launched the experience through social media, newspapers. outdoor and podcasts.