A national call to action turned teamless Italians fans into real Canadian supporters.
In April 2022, one news devastated Italians: Italy failed to qualify for the World Cup. The most passionate and insane football fans in the world had no one to cheer for. And Fonzies official partner of the Italian football team too.
But someone else qualified: Canada, the nation with the fewest football fans in the world. For Fonzies and all the Italian fans there was still hope.
Fonzies decided to create a fan club for Italians to support Canada, launching it through a national call to action.
Within a few days, a community of millions was born and they cheered hard for Canada across Italian and Canadian cities and even the Canadian Ambassador and the Italian TV joined Forza Canada.
Belgium-Canada the most-watched football match in Canadian history with 8.9 million Canadians and 10.1 million Italians (54% Italian viewers). The project totalled 80 million Global Impressions.
Sales increased just in 3 matches: Canada-Belgium +7%, Canada-Croatia +12%, Canada Morocco + 18%.