Masterpieces often come from errors.
In 2022 Jardim Sonoro, an avant-garde, artistically and identitarily differentiated electronic music festival in Portugal, would make its comeback in a physical format after two years of pandemic, deepening its roots in an even more natural location.
This edition had plenty of news to communicate. Jardim Sonoro flourished with a new concept 'Blended with nature' and camouflaged and merged even deeper in nature, moving its ground to Monsanto, the lung of Lisbon, reconnecting the city and its people with nature.
We had to imagine and deliver the campaign for this new Jardim Sonoro, taking these transformations and its reinforced concept into account.
To imagine and conceive a new campaign for Jardim Sonoro, now placed in a new forest venue, merged even deeper in nature, became a hard task.
Assuming and remembering that great masterpieces are often born from error, we took advantage of the erratic interpretations of visual AI platforms so we could explore its flaws transforming them into something unique.
We challenged the machine to give it a try and imagine the new Jardim Sonoro for us.
Artists were blended with nature, featuring their most prominent characteristics whilst machine learning and art direction worked side by side, calibrating the search for the perfect prompts and the more exquisite outputs.
The results were everything we never expected or imagined.