THE ALS ASSOCIATION
PROJECT REVOICE
A non-profit initiative with the ultimate goal to ensure that no one living with ALS will ever have to suffer being robbed of their voice.
Project Revoice uses a unique deep learning algorithm to analyze the DNA of a person’s voice and create a complete digital voice clone. When integrated with text-to-speech devices, this gives people with ALS (Motor Neurone Disease) the ability to speak freely and naturally in their own voice, even after they physically can’t.
Insight
INNOVATION NOW
Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now.
Within a couple of years of diagnosis, most ALS patients end up paralysed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.
IDEA
PROVIDING A VOICE
In partnership with AI and voice specialists, BWM Dentsu created Project Revoice, a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
To launch this life-changing program BWM Dentsu recreated the voice of Ice Bucket Challenge co-founder Pat Quinn and captured the moment when he spoke again for the first time in over a year.
900+ MIL
Earned media assets
1+ MIL
Organic video views in week one
41+ MIL
People joined the conversation online by week two
680+
Articles globally
EUROFARMA
Scrolling Therapy
Turning social media time into exercise for Parkinson’s symptoms.
