SPOTIFY
NEVERENDING SANREMO
Spotify turned Sanremo Music Festival into an experience that never ends.
Spotify turned Sanremo Music Festival into an experience that never ends.
Challenge
CONSOLIDATING THE SPOTIFY SANREMO PAIRING
We were asked to continue to strengthen the Spotify x Sanremo association.
For Italians, Sanremo is more than a festival: it's a cultural phenomenon that goes beyond the five days of the event and the campaign celebrates this connection: the passion of Italians for Sanremo and the power of Spotify to make Sanremo a neverending experience.
Solution
WE TOPPED THE CHARTS AROUND THE WORLD
"Neverending Sanremo" has launched the playlist dedicated to the festival, Sanremo 2023, which was the second most listened playlist globally from the 7th to the 11th February.
The 28 songs also gained an audience growth of 23% compared to the previous edition. In addition, 6 songs placed in the Global Top Debut Song ranking and 5 songs entered the Global Top 200.
RESULTS
A CELEBRATION OF NATIONAL PRIDE
The response from people was overwhelming. The campaign immediately went viral, organically spread by the 40 diverse artists and spontaneously amplified by more than 60 KOLs and 60 online communities.
#2
Second most listened to playlist globally from 7-11 February 2023
6
6 songs placed in the Global Top Debut Song ranking
5
5 songs entered the Global Top 200 ranking
