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We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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A Tale of New Cities

Industry leading strategists from DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

Juan Woodbury, Global Head of Branded Content & Entertainment

DENTSU CREATIVE Entertainment provides clients with global access to pioneering craft and technology capabilities, production partners and creators. 

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Dentsu Creative Entertainment

Warsaw

São Paulo

Düsseldorf

Buenos Aires

Bucharest

Zagreb

Turkey

Milan

Edinburgh

APAC

Mexico city

Singapore

India

Amsterdam

Budapest

AMER

Global

United States

London

Manchester

EMEA

Toronto

Newcastle

Sofia

Santiago

Prague

China

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소셜

DENTSU CREATIVE partnered with KFC to create a full-service virtual dining experience in the online platform QQ, targeting Gen Z customers. 

DENTSU CREATIVE x KFC RE:Store

Reinventing retail for one of the world’s largest audiences.

Re:Store

KFC Re:Store

KFC Pocket Stores - Using the power of Social Media Marketing, we brought KFC's consumer engagement to a new paradigm. 

Social Media Consultancy with KFC | Dentsu Creative

We created virtual pocket stores for KFC.

CHRISTMAS POCKET STORE

KFC Pocket Store

LOCAL WORK

Local Leadership

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DENTSU CREATIVE China에서 여러분의 브랜드의 미래를 연결하십시오. 저희 사이트를 방문하셔서 서비스에 대해 알아보시고,  여러분의 브랜드가 한 층 높아 질 수 있게 도와드리겠습니다.

중국

상하이

베이징

상하이

베이징

소셜

LOCAL WORK

Re:Store

KFC

CHRISTMAS POCKET STORE

KFC

Local Leadership

RICHARD TAN

CHRIS CHEN

TIFFANA PUN

BRITNEY PAI

JIANHAO CHEN

KAZUKI TSUBURAKU

GUANG CUI

LIN XIANG

HIROKI ITO

TWELVE TANG

DANIEL TANAKA

CINDY LEE

ECHO WANG

SHOJUN FURUYA

ALEX CHU

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우리와 함께하는 미래를

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중국

상하이

베이징

상하이

베이징

소셜

LOCAL WORK

Re:Store

KFC

CHRISTMAS POCKET STORE

KFC

Local Leadership

RICHARD TAN

CHRIS CHEN

TIFFANA PUN

BRITNEY PAI

JIANHAO CHEN

KAZUKI TSUBURAKU

GUANG CUI

LIN XIANG

HIROKI ITO

TWELVE TANG

DANIEL TANAKA

CINDY LEE

ECHO WANG

SHOJUN FURUYA

ALEX CHU

만들어 나갑니다우리와 함께하는 미래를

Please rotate device

만들어 나갑니다
우리와 함께하는 미래를