And that's a wrap: Dentsu Creative at Cannes Lions 2023
The sun has set on the 70th Cannes Lions International Festival of Creativity.
5 days of inspiration, celebration, and time together as an industry. Dentsu Creative is proud to have received 95 Shortlists and been awarded 25 Lions, including the Pharma Grand Prix for Scrolling Therapy from Dentsu Creative Buenos Aires, Dentsu Creative NY, and Denstu Creative Chicago for Eurofarma.
While the awards are a magnificent recognition of world-leading work, the festival offers a remarkable platform to exchange ideas and insight with peers – a showcase of the latest thinking and capabilities the industry has to offer.
OUR THINKING
This year, Dentsu Creative Singapore’s CCO, Stan Lim, took to the stage at the Palais for ‘Virtual Influencers: The Future of Creative Risk-Taking’ to explain how his team developed Asia’s most successful Virtual Influencer, Rae for our CapitaLand client. Joined by our Bee Leng Tan, Managing Director, Digital Ventures and Managing Director, Brand & Marketing, CapitaLand, Rae also made a live appearance from Singapore. To read more about our virtual identity service, Dentsu VI, head here. You can playback all Palais sessions if you have access to Love The Work.
At the Dentsu Beach House, Dentsu Creative gave an exclusive preview of our Global Creativity Report that will be launching on July 12th. In ‘Horizontal Creativity As The Gateway To Growth and Good’ Patricia McDonald, Chief Strategy Officer, Dentsu Creative challenged the audience to think differently because these times are no time for business as usual. Moderated by Ida Rezvani, Chief Client Officer of dentsu Americas, our wonderful client, Magali Mayanda, Director Marketing Communication, Customer Loyalty at Air France-KLM joined Paulo Fogaca, Dentsu Creative US CEO for a rousing session.
In ‘How Brands are Connecting with Audiences Through Joy & Humour’ we explored how humor in advertising is a powerful tool, and that during this era of conflict, recession, and climate change we are seeing the desire for small moments of joy and play.
Moderated by Abbey Klaassen, Dentsu Creative US EAST, President, our client, Chief Marketing Officer and General Manager, Marketing & Digital Transformation for 7-Eleven, Marissa Jarratt presented our new work with them. Riccardo Fregoso, Dentsu Creative Italy CCO presented our award-winning Fonzies campaign and explained the opportunities for brands to deliver in this space, while the founder and CEO, Genvid Technologies , Jacob Navok also took to the stage.
Contagious strategists also took to the dentsu beach house stage with an exclusive ‘Walk the Work’ session with a packed house. They gave engaging analysis of the most innovative winners and trends from this year’s festival and we ended the session with a ‘fireside’ chat between Dentsu Creative’s Chief Creative Officer US and Hispanic LATAM, Rafael Rizuto, and Contagious co-Founder, Paul Kemp-Robertson to discuss our Grand Prix winning, ‘Scrolling Therapy’ for Eurofarma.
Find out what dentsu got up to in Cannes by visiting this microsite or watch the rest of the panel discussions here.
OUR CLIENTS
The week gave us great face time with our valued clients. Each morning our Chief Creative Officers hosted one-hour Walk the Work tours at the Palais to showcase a selection of their favorite winning work and provide insights into how it demonstrates Modern Creativity in action.
We also engaged clients at Cannes with our new innovation proposition, DOJO. We asked them to set the Experience team 2-3 real challenges faced by their brand, business, or customer experience - and which could benefit from some fresh thinking. We then held live a DOJO Innovation session at the dentsu beach house to unpack Innovation opportunities for them. Get in touch with Sven Huberts [link] if you want to experience one of these sessions.
So that’s a wrap for 2023. If you are interested in anything you’ve read here, please get in touch with Antonia Collins, antonia.collins@dentsu.com.
