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DENTSU CREATIVE 2024 TRENDS REPORT

Dentsu Creative Trends 2024

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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

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Dentsu Creative UK's CEO Jessica Tamsedge, CCO Caroline Pay, and CSO Theo Izzard-Brown recently hosted their first Dentsu Creative Plug and Play event at Somerset House. The event brought together over 100 clients and partners to discuss creativity, innovation, and the future of brand-building, fostering connections and inspiring attendees.

Plug and Play Event | Dentsu Creative

Dentsu Creative UK's Plug and Play event at Somerset House

Plug and Play

Bucharest

EMEA

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Milan

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

AMER

Santiago

India

Zagreb

Buenos Aires

Newcastle

China

Amsterdam

Global

APAC

United States

Edinburgh

General

New business

Instagram

Linkedin

Facebook

Twitter

Socials

Vodafone and Dentsu Creative opted for a new approach that would actively lift people’s spirits and engage hard-pressed families in a fun, free and inclusive way at Christmas.

DENTSU CREATIVE'S MOBILE FIRST CHRISTMAS CAMPAIGN FOR VODAFONE

ELF AND SEEK

Vodafone

Dentsu Creative designed the first tourism film in the world to be shot completely at night in pitch darkness. See Scotland as you have never seen it before!

Dentsu Creative x Scotland at Night

The first tourism film in the world to promote a country captured in pitch darkness.

SCOTLAND AT NIGHT

VISITSCOTLAND

In the Zero malaria campaign, our digital media network engaged with young people from across the African continent and called on leaders to end Malaria. 

Zero malaria campaign | DENTSU CREATIVE

Asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’.

draw the line against malaria

Zero

Our Work

Our Leadership

View Careers

Connect with the future of branding at DENTSU CREATIVE. Learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Edinburgh | Connecting Brands to the Future

Edinburgh

Edinburgh

Edinburgh

Socials

Our Work

ELF AND SEEK

VODAFONE

SCOTLAND AT NIGHT

VISITSCOTLAND

draw the line against malaria

Zero malaria

Our Leadership

Rachael Ford

Chris Davey

Invent the
future with us

Please rotate device

Edinburgh

Edinburgh

Edinburgh

Socials

Our Work

ELF AND SEEK

VODAFONE

SCOTLAND AT NIGHT

VISITSCOTLAND

draw the line against malaria

Zero malaria

Our Leadership

Rachael Ford

Chris Davey

Invent thefuture with us

Please rotate device

Invent the
future with us