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We are pleased to share Dentsu Creative’s 2023 Trends Report, ‘A Tale of New Cities’.

Traditionally, trend reports point the way forward to a bold and exciting new future. Where innovation unlocks exciting new possibilities for humanity, and where we move inevitably forward. Yet as we look to 2023 it’s hard to escape the sense that perhaps progress is not always as inevitable as we’ve been led to believe in an era of global conflict, recession and climate change.  

Our report unpacks 12 key trends for 2023 that reflect this volatility, presented in six pairs exploring both the challenge and an opportunity for brands and businesses. Designed to find equilibrium in a world where the tension between old and new, technology and humanity, innovation and tradition exist together. As throughout this uncertainty, we believe the one certainty is that creativity, emotion, innovation and collaboration can win. Drawing on insights and inspiration from our talent across Dentsu Creative’s global network, we have provided a rich diversity of perspective. 

2022 was a transformative year for the level of service we offer following the launch of Dentsu Creative, and with this report we look to inspire you to access our full and expanded set of capabilities, to embrace a modern creative toolkit, create culture and imagine a better future. 

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A Tale of New Cities

Industry leading strategists from DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

Juan Woodbury, Global Head of Branded Content & Entertainment

DENTSU CREATIVE Entertainment provides clients with global access to pioneering craft and technology capabilities, production partners and creators. 

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Warsaw

São Paulo

Düsseldorf

Buenos Aires

Bucharest

Zagreb

Turkey

Milan

APAC

Mexico city

Singapore

India

London

Manchester

Amsterdam

Budapest

AMER

Global

United States

China

EMEA

Toronto

Newcastle

Sofia

Santiago

Prague

Edinburgh

General

New business

Instagram

Linkedin

Facebook

Twitter

Socials

Vodafone and Dentsu Creative opted for a new approach that would actively lift people’s spirits and engage hard-pressed families in a fun, free and inclusive way at Christmas.

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ELF AND SEEK

Vodafone

Local Work

Local Leadership

View Careers

Connect with the future of branding at DENTSU CREATIVE. Learn about our services & how we can help your brand skyrocket.

DENTSU CREATIVE Edinburgh | Connecting Brands to the Future

United Kingdom

United Kingdom

Edinburgh

Edinburgh

Socials

Local Work

ELF AND SEEK

VODAFONE

Local Leadership

Rachael Ford

Chris Davey

Stuart Randall

Jodie Baynes

Invent the
future with us

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United Kingdom

Edinburgh

Edinburgh

Socials

Local Work

ELF AND SEEK

VODAFONE

Local Leadership

Rachael Ford

Chris Davey

Stuart Randall

Jodie Baynes

Invent thefuture with us

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Invent the
future with us