billy corgan
Aeronaut
Our globally award-winning VR experience for Billy Corgan blended creativity and technology to create a world-first.
Our globally award-winning VR experience for Billy Corgan blended creativity and technology to create a world-first.
Challenge
Next level entertainment
To launch Ogilala, William Patrick Corgan’s first solo album in over a decade, we needed a brand experience that would contemporise his work, and articulate and promote his artistic vision.
Solution
A unique experience
We created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR. To begin with, Directors David Liu and Rob Ruffler, Isobar and Viacom NEXT, created a hologram of Corgan performing. It was captured in volumetric video at Microsoft’s Mixed Reality Capture Studios, and imported into an animated world by Danny Bittman, a Seattle based VR Artist, created using TiltBrush and Blocks by Google. The experience integrated technologies like never before.
106
Cameras
10GB
Capturing data at 10GB per second
1
Completely unprecedented VR experience
1
Cannes Lions Grand Prix
