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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

电通创意2023首席营销官报告（CMO Report）：正式发布

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

新业务

Instagram

领英

推特

Facebook

社交媒体

Emotional Travel Influencer Campaign: Turning a Canceled Trip into Unforgettable Moments.

In the midst of a global movement ban caused by COVID-19, an international photography influencer embarked on a remarkable journey, all inspired by a canceled trip. This captivating travel influencer campaign took viewers on a virtual adventure, capturing their hearts along the way.

During the challenging year of 2020, the pandemic brought about severe travel restrictions, resulting in a near-complete suspension of air traffic. As individuals faced the disappointment of canceled trips, Flying Blue, the loyalty program of Air France-KLM, sought to keep their spirits soaring.

Enter Jonathan Bertin, a devoted Flying Blue member and photography influencer with an impressive following of 250K. His eagerly anticipated trip to Tokyo was abruptly halted, leaving him grounded. However, rather than succumbing to disappointment, a brilliant idea took flight.

Jonathan took the concept of exploration to new heights by sending 30 cameras to local Tokyo residents. These cameras became his lens into the places he had intended to visit. Like a modern-day message in a bottle, the cameras were equipped with everything needed to capture and preserve treasured memories, sending them back to France.

Weeks later, Jonathan received a flood of return mail containing hundreds of photographs from complete strangers. Each image revealed the faces and places he had longed to see, allowing him to embark on a virtual journey to Japan. This extraordinary experience, powered by Flying Blue, showcased the resilience and creativity that can arise from unexpected circumstances.

The captivating travel content curated from this unique project became the centerpiece of an influential campaign. Participants and followers alike were taken on an emotional voyage, captivated by the compelling narrative woven through Jonathan's documentation and storytelling.

Despite not physically traveling anywhere, this talented travel influencer managed to capture the most-followed trip of his life. Through the power of imagination and innovation, the canceled trip transformed into an unforgettable adventure that resonated deeply with audiences worldwide.

In conclusion, the canceled trip inspired an emotional travel influencer campaign that defied the limitations imposed by the pandemic. By leveraging the creativity of Jonathan Bertin and the support of Flying Blue, the campaign succeeded in taking viewers on a remarkable journey. From unexpected beginnings, unforgettable moments were created, proving that even in the face of adversity, exploration and inspiration can flourish.

Denstu Creative x Flying Blue

A canceled trip inspired an emotional travel influencer campaign with content that took everyone on a journey.

MY 2020 TRAVEL PROJECT

Flying Blue

We re-invented tutorials into a voice-activated audio experience to educate young french people on the use of lube.

Dentsu Creative x Durex

The first erotic interactive audio experience.

The Story Of Pleasuring Yourself

Durex

Discover STIHL's "It's in My Nature" campaign, featuring three authentic and inspiring video-portraits showcasing the undervalued nature professionals and their deep connection with the environment. Learn how STIHL supports these professionals in their daily work.


Our team created three heartfelt and genuine long-form video portraits that beautifully captured the bond between STIHL and industry professionals. These captivating videos were strategically shared on social media platforms to raise awareness about STIHL's strong connection with professionals in the industry.

Denstu Creative x STIHL

Three authentic and inspiring video-portraits to celebrate the unique relationship between nature professionals and their environment.

IT’S IN MY NATURE

STIHL

Our Work

本地管理团队

查看职业发展

DENTSU CREATIVE France，联结品牌的未来。访问我们的网站，了解更多关于我们的服务以及我们如何帮助您的品牌飞速发展。

法国

巴黎

巴黎

社交媒体

Our Work

MY 2020 TRAVEL PROJECT

Flying Blue

The Story Of Pleasuring Yourself

Durex

IT’S IN MY NATURE

STIHL

本地管理团队

Cécile Bitoun

Nathael Duboc

驱动
未来

Please rotate device

法国

巴黎

巴黎

社交媒体

Our Work

MY 2020 TRAVEL PROJECT

Flying Blue

The Story Of Pleasuring Yourself

Durex

IT’S IN MY NATURE

STIHL

本地管理团队

Cécile Bitoun

Nathael Duboc

驱动未来

Please rotate device

驱动
未来