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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

电通创意2023首席营销官报告（CMO Report）：正式发布

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

Bucharest

São Paulo

Toronto

Mexico city

Singapore

London

Manchester

Milan

Düsseldorf

Turkey

Warsaw

Prague

Budapest

Sofia

United States

AMER

APAC

Santiago

Zagreb

EMEA

Buenos Aires

Newcastle

China

Global

Amsterdam

Edinburgh

通用

新业务

Instagram

领英

Facebook

推特

社交媒体

The Unfiltered History Tour highlights the
most disputed artefacts inside the British
Museum, told from the perspective of the
communities they were removed from.

The Unfiltered History Tour | Vice World News Case

An unofficial guide to the British Museum’s disputed artefacts.


THE UNFILTERED HISTORY TOUR

Vice world news

The Everything Book democratises education and connects disconnected children with their dreams.

DENTSU CREATIVE x Vedantu

With a vision to democratise education, The Everything Book connects disconnected kids with their dreams.

The Everything Book

DENTSU CREATIVE partnered with TVS to create The Responsible Manhole: a low cost warning device that saves lives by alerting riders to open manholes that appear throughout India's cities.

An innovative warning device making India's streets safer

We created an innovative warning device to make India’s streets safer.

THE RESPONSIBLE MANHOLE

The Responsible Manhole

OUR WORK

OUR LEADERSHIP

查看职业发展

DENTSU CREATIVE India，联结品牌的未来。访问我们的网站，了解更多关于我们的服务以及我们如何帮助您的品牌飞速发展。

DENTSU CREATIVE India | Connecting Brands to the Future

印度

India

印度

孟买

班加罗尔

古尔冈

孟买

班加罗尔

古尔冈

社交媒体

OUR WORK

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

The Everything Book

VEDANTU

THE RESPONSIBLE MANHOLE

TVS

OUR LEADERSHIP

Amit Wadhwa

Benny Augustine

Heeru Dingra

Sumeer Mathur

Ajit Devraj

Indrajeet Mukherjee

Sahil Shah

Sanjeev Anand

Aalap Desai

Joy Mohanty

Gurbax Singh

Vishal S Nicholas

驱动
未来

Please rotate device

印度

孟买

班加罗尔

古尔冈

孟买

班加罗尔

古尔冈

社交媒体

OUR WORK

THE UNFILTERED HISTORY TOUR

VICE WORLD NEWS

The Everything Book

VEDANTU

THE RESPONSIBLE MANHOLE

TVS

OUR LEADERSHIP

Amit Wadhwa

Benny Augustine

Heeru Dingra

Sumeer Mathur

Ajit Devraj

Indrajeet Mukherjee

Sahil Shah

Sanjeev Anand

Aalap Desai

Joy Mohanty

Gurbax Singh

Vishal S Nicholas

驱动未来

Please rotate device

驱动
未来