欢迎开启电通创意《2023创意趋势报告：新都市物语》（DENTSU CREATIVE 2023 Trends Report: A Tale of New Cities）。

通常，趋势报告指向一个充满冒险而又令人激动的崭新未来：创新为人类解锁新的可能，我们则乘势而行，一往无前。而当我们展望2023时，又很难摆脱这样的感觉，在这个全球冲突、衰退与气候变化所裹挾的时代，也许世界不会总是像我们所坚信的那样都往好的方向去发展前进。

我们的报告揭示了2023年度12大趋势，并将其分为六组两两对比去呈现这种动荡，为品牌与企业打开挑战与机遇的双向可能。在怀旧与新潮、技术与人文、创新与传统并存的世界中，去寻找这些不断转换的平衡。尽管世事难料，我们仍坚信不移：创意、情感、创新与合作将是大势所趋。由来自电通创意全球网络的人才为本报告提供了洞察与灵感，带来了丰富多元的观点视角。

2022年，随着电通创意DENTSU CREATIVE的发布，我们所提供的服务也随之变革性地跃进。我们希望本报告能为您开启灵感，去接触我们全面且有深度的服务能力，去拥抱新的现代创意工具，去创造文化，去构想更美好的未来。

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A Tale of New Cities

Every year the industry leading strategists and futurists from across DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in the year to come for our annual trends report.

DENTSU CREATIVE 2023 TRENDS REPORT: A TALE OF NEW CITIES

TRENDS 2023

Juan Woodbury, Global Head of Branded Content & Entertainment

DENTSU CREATIVE has launched a new global Entertainment offering to provide clients with access to a worldwide studio footprint, pioneering craft and technology capabilities, and a roster of production partners and independent creators as we look to create culture with them and help them build their own platforms.  Entertainment legend Juan Woodbury has joined DENTSU CREATIVE as Global Head of Brand Content & Entertainment, and will be working with Cathy Boxall, Global Head of Content Business for Media at dentsu to offer truly integrated, seamless, solutions for clients. 

DENTSU CREATIVE LAUNCHES ENTERTAINMENT OFFERING

Dentsu Creative launches Entertainment Offering

Dentsu Creative Entertainment

Introducing Dentsu Creative

DENTSU CREATIVE asked 500 CMOs from the UK, US, China, India and Brazil what the
future of creativity means to them and how agencies must evolve to meet
the challenge.

DENTSU CREATIVE's CMO Survey on the Future of Creativity

The power of modern creativity: Insights for today & tomorrow

CMO Survey

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