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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

电通创意2023首席营销官报告（CMO Report）：正式发布

CMO REPORT 2023 DOWNLOAD

Discover the latest trends in creativity through the Chief Marketing Officer Report, an insightful guide shaped by the input of 700 global marketers. Combining valuable insights from a CMO survey with expertise from Dentsu Creative Strategy and CMO research teams, this report offers a roadmap for creativity that spans the present, future, and beyond.

Unlock Your Creative Potential

Empowering brands and agencies, the Chief Marketing Officer Report equips you with a modern toolkit to unleash your creative potential. Gain valuable insights into global marketing budgets and investments while accessing cutting-edge tactics for maximizing advertising effectiveness in today's dynamic landscape.

Navigating a Rapidly Evolving Creative Landscape

Experience a rapidly evolving creative landscape, where CMOs strive to strike the perfect balance between brand and performance, global and local strategies, simplicity, and diverse expertise. Stay ahead of the curve with the Chief Marketing Officer Report as your trusted companion.

"The Chief Marketing Officer Report: A Comprehensive Guide to Today's Creativity

Introducing Dentsu Creative's 2023 CMO Report: Creativity At A Crossroads



CMO Report Article

Stan Lim and Bee Leng on stage at Cannes Lions 2023

One of Asia's top virtual influencers, Rae joined Dentsu Creative and their client Capitaland on stage at Cannes Lions 2023.

Virtual Influencer joins Dentsu Creative

CapitaLand brings virtual celebrity to Cannes

Rae Virtual Influencer

通用

新业务

Instagram

领英

Facebook

推特

社交媒体

AI generated marketing posters for avant-garde electronic music festival, Jardim Sonoro.

Jardim Sonoro music festival advertising campaign

THE UNIMAGINABLE RETURN

JARDIM SONORO

DENTSU CREATIVE Partnered with Amnesty International to form the "Forgotten Team" to raise awareness about human rights.

DENTSU CREATIVE x MEO Portugal

We partnered with Amnesty International to form the “Forgotten Team", to raise awareness about human rights abuse.

THE FORGOTTEN TEAM

MEO PORTUGAL

OUR WORK

本地管理团队

查看职业发展

DENTSU CREATIVE Portugal，联结品牌的未来。访问我们的网站，了解更多关于我们的服务以及我们如何帮助您的品牌飞速发展。

葡萄牙

里斯本

里斯本

社交媒体

OUR WORK

THE UNIMAGINABLE RETURN

JARDIM SONORO

THE FORGOTTEN TEAM

MEO PORTUGAL

本地管理团队

Tomás Froes

Lourenço Thomaz

Ivo Purvis

Patrick Stilwell

Gil Correia

Filipa Vasconcelos

驱动
未来

Please rotate device

葡萄牙

里斯本

里斯本

社交媒体

OUR WORK

THE UNIMAGINABLE RETURN

JARDIM SONORO

THE FORGOTTEN TEAM

MEO PORTUGAL

本地管理团队

Tomás Froes

Lourenço Thomaz

Ivo Purvis

Patrick Stilwell

Gil Correia

Filipa Vasconcelos

驱动未来

Please rotate device

驱动
未来