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The Chief Marketing Officer report is an informative guide on creativity today informed by the views of 700 marketers globally. The study is informed by a CMO survey of insights combined with thinking from our Dentsu Creative Strategy and CMO research teams to arrive at CMO Trends that will guide creativity today, tomorrow and beyond. The Chief Marketing Officer report provides brands and agencies with a modern creativity toolkit and roadmap. It provides an insight into marketing budgets and marketing investments globally, sharing the latest tactics for advertising effectiveness today. Early results show a rapidly evolving creative landscape, where CMOs strive to balance the needs of brand and performance, global and local, simplicity and diverse expertise.

DENTSU CREATIVE 2023 CREATIVITY REPORT

电通创意2023首席营销官报告（CMO Report）：正式发布

CMO REPORT 2023 DOWNLOAD

Dentsu Creative UK's CEO Jessica Tamsedge, CCO Caroline Pay, and CSO Theo Izzard-Brown recently hosted their first Dentsu Creative Plug and Play event at Somerset House. The event brought together over 100 clients and partners to discuss creativity, innovation, and the future of brand-building, fostering connections and inspiring attendees.

Plug and Play Event | Dentsu Creative

Dentsu Creative UK's Plug and Play event at Somerset House

Plug and Play

欢迎开启电通创意《2023创意趋势报告：新都市物语》（DENTSU CREATIVE 2023 Trends Report: A Tale of New Cities）。

通常，趋势报告指向一个充满冒险而又令人激动的崭新未来：创新为人类解锁新的可能，我们则乘势而行，一往无前。而当我们展望2023时，又很难摆脱这样的感觉，在这个全球冲突、衰退与气候变化所裹挾的时代，也许世界不会总是像我们所坚信的那样都往好的方向去发展前进。

我们的报告揭示了2023年度12大趋势，并将其分为六组两两对比去呈现这种动荡，为品牌与企业打开挑战与机遇的双向可能。在怀旧与新潮、技术与人文、创新与传统并存的世界中，去寻找这些不断转换的平衡。尽管世事难料，我们仍坚信不移：创意、情感、创新与合作将是大势所趋。由来自电通创意全球网络的人才为本报告提供了洞察与灵感，带来了丰富多元的观点视角。

2022年，随着电通创意DENTSU CREATIVE的发布，我们所提供的服务也随之变革性地跃进。我们希望本报告能为您开启灵感，去接触我们全面且有深度的服务能力，去拥抱新的现代创意工具，去创造文化，去构想更美好的未来。

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A Tale of New Cities

Industry leading strategists from DENTSU CREATIVE collaborate to uncover the forces that will drive and impact our industry in our annual trends report.

Trends 2023

A Tale of New Cities

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电通创意2023首席营销官报告（CMO Report）：正式发布

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Dentsu Creative UK's Plug and Play event at Somerset House

Thought Leadership

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